Baldwin Van Gorp

Where is the Frame? : Victims and Intruders in the Belgian Press Coverage of the Asylum Issue

In this article an empirically oriented conceptualization of frames is developed, using the issue of asylum and illegal immigration in the Belgian press as a test case. The methodological focus of this study is on the question of how these frames can be detected in the coverage. How can they be defined independently of the researcher’s perspective, knowing that the naming of frames in itself already involves a kind of framing? Two frames are reconstructed and deductively ‘measured’ by a content analysis: on the one hand, ‘asylum-seekers are innocent victims’ and, on the other hand, ‘asylum-seekers are intruders’. In the second phase, this article examines to what extent eight Belgian newspapers used these two frames to cover the issue of asylum. A homogeneity analysis by means of HOMALS is introduced in the framing research. It turns out to be a fruitful way to establish the frames in the news more precisely. The construction of indices made it possible to explore the evolution of the use of frames over t...

Frames and counter-frames giving meaning to dementia: A framing analysis of media content

Media tend to reinforce the stigmatization of dementia as one of the most dreaded diseases in western society, which may have repercussions on the quality of life of those with the illness. The persons with dementia, but also those around them become imbued with the idea that life comes to an end as soon as the diagnosis is pronounced. The aim of this paper is to understand the dominant images related to dementia by means of an inductive framing analysis. The sample is composed of newspaper articles from six Belgian newspapers (2008-2010) and a convenience sample of popular images of the condition in movies, documentaries, literature and health care communications. The results demonstrate that the most dominant frame postulates that a human being is composed of two distinct parts: a material body and an immaterial mind. If this frame is used, the person with dementia ends up with no identity, which is in opposition to the Western ideals of personal self-fulfilment and individualism. For each dominant frame an alternative counter-frame is defined. It is concluded that the relative absence of counter-frames confirms the negative image of dementia. The inventory might be a help for caregivers and other professionals who want to evaluate their communication strategy. It is discussed that a more resolute use of counter-frames in communication about dementia might mitigate the stigma that surrounds dementia.

Toward a more nuanced perception of Alzheimer's disease: designing and testing a campaign advertisement.

Starting point of this study was the assumption that Alzheimer’s disease is made worse for the person who has the disease by the negative regard in which the illness is held by society. The aim was to test by means of a campaign advertisement whether more nuanced counterframes could have an impact while remaining credible and comprehensible to the public. A sample of thousand people living in Belgium evaluated the campaign in an experimental design. This revealed that all the versions tested achieved a high average evaluation. The ad in which the heading referred to the fear of death and degeneration was judged to be most attention-grabbing, easier to understand, and more credible than the alternative heading with the idea that someone with Alzheimer’s could still enjoy playing cards. Together, these findings provided a basis for the use of counterframes to generating a more nuanced image of Alzheimer’s disease.

The euro crisis in metaphors and frames: Focus on the press in the Low Countries

This study examines the frames used in reporting on the euro crisis. As far as the debt crisis is concerned, the media are the main source of information for European citizens. It is therefore interesting to carry out an in-depth content analysis of news coverage. The study looks into five dominant frames in Flemish (i.e. Dutch-speaking Belgium) and Dutch newspapers. War proved to be the most frequently used frame, followed by disease, natural disaster, construction and game. The prevalence of these frames was stable in both countries and from one type of newspaper to another.

Communication in nuclear emergency preparedness : a closer look at information reception

Preparedness of the general population plays a key role in the effective implementation of protective actions in case of a nuclear emergency (e.g., evacuation or intake of iodine tablets). In this context, a good communication of emergency management actors with the public along the entire cycle of preparedness-response-recovery is of paramount importance. This article aims at providing a better understanding of the way people process communicated messages and the factors that may influence how they do this. In particular, it investigates information reception as part of the information processing in precrisis communication. As a case study, the precrisis communication context was chosen, as it has been tackled to a lesser extent in the literature. The empirical data used for this study originated from a large-scale opinion survey in Belgium. One topic in this survey addressed the information campaign for the distribution of iodine tablets, in the context of preparedness for nuclear emergencies. The findings of this study demonstrate that systematic predictors have a stronger influence on information reception, as compared to heuristic predictors. The latter are only to a minor extent involved in the reception of emergency preparedness information. The hypothesized pattern--that more specific knowledge about the field relates to a higher reception of information--was confirmed for precrisis communication. Contrary to expectations, results showed that people with a high perception of radiation risks were less attentive to information about protective actions. People with little confidence in authorities were also more likely to have a low reception of information.

Challenging the frame in the news: the role of issue involvement, attitude, and competing frames

The present study contributes to the external validity of the framing concept by studying the effects of frames actually utilized in newspaper articles. The study assesses the persuasive influence of such frames on the interpretation of news, and how issue involvement and attitude interfere in this process. A total of 282 participants were presented with one of three experimental versions of a newspaper article about asylum. In the first condition the asylum seekers were implicitly labeled as innocent victims, in the second as intruders. The third version is a mixed condition in which both competing frames were applied. In all three conditions an identical photograph was inserted. The findings indicate that the frame suggests how the photograph can be interpreted. However, no indications were found for a moderating role of the news readers’ issue involvement or attitude.

From Theory to Practice A Crisis Simulation Exercise

In this article, an educational project is described that was formulated with the aim to give master’s students in business communication the opportunity to experience how theory could be applied to shape practice. A 4-week project was developed in which students were urged to use communication theory and linguistic theory to manage the communication with respect to a simulated crisis at the university. The students were enrolled in collaborative learning teams. In this article, the architecture of the project is described, and drawing on an analysis of the students’ work and their evaluation of the project, its outcomes are discussed.

From the wizard to the doubter: Prototypes of scientists and engineers in fiction and non-fiction media aimed at Dutch children and teenagers

The aim of this paper is to gain insight into the prototypical scientists as they appear in fiction and non-fiction media consumed by children and teenagers in the Netherlands. A qualitative-interpretive content analysis is used to identify seven prototypes and the associated characteristics in a systematic way. The results show that the element of risk is given more attention in fiction than in non-fiction. Also, eccentric scientists appear more often in fiction. In non-fiction, the dimension useful/useless is more important. Furthermore, fictional scientists are loners, although in practice scientists more often work in a team. In both fiction and non-fiction, the final product of the scientific process gets more attention than the process itself. The prototype of the doubter is introduced as an alternative to the dominant representations because it represents scientists and engineers in a more nuanced way.

The news is in the frame: A journalist-centered approach to the frame-building process of the Belgian Syria fighters

This article seeks to understand the genesis of frame-building based on the early coverage of the Belgian Syria fighters in the four leading newspapers in Flanders, the Dutch-speaking part of Belgium. For a period of 6 weeks, a frame analysis of news stories was linked to reconstruction interviews with reporters and supplemented by newsroom observations and in-depth interviews with superiors. The findings show that the framing of ‘new’ events on the public agenda stems from familiar frames about related events. More than being only a selection criterion, news values are equally added to the news story in retrospect, in line with the applied frame, which implies that the newsworthiness of the story may be increased by the way it is told. When journalists report an exclusive story, they remained closer to the frame as it is presented to them by their main sources.

Insights into the reception and acceptance of risk messages: nuclear emergency communication

The objective of this paper is to test whether the effect of variables such as knowledge, attitudes, trust, risk perception, and psychometric risk characteristics changes in the different stages of risk-related information processing. To address this question, a distinction is made between two information-processing steps, reception (measured as a person’s ability to retain the information communicated) and acceptance (measured as a person’s level of agreement with the communicated information). An empirical study was conducted, using a radiological accident (2008) in Belgium as a communication case study. Face-to-face interviews were conducted on a large sample of Belgian population representative with respect to province, region, level of urbanization, gender, age, and professionally active status (N = 1031) and among the population living in vicinity of the accident (N = 104). All factors were measured on reliable scales (Cronbach’s α > .75). The reception–acceptance model was used to produce new insights into risk communication. The results demonstrate that knowledge was the driving factor only for the reception of risk messages, while heuristic predictors such as psychometric risk characteristics, attitudes, and trust were most influential for the acceptance of risk messages. It is discussed how the results will facilitate a more thorough understanding of information processing and how they could be used to design more focused risk communication strategies.