Barbara Culiberg

The study of perceived adverse effects of digital piracy and involvement: insights from adult computer users

In this study, we focus on two sets of expected negative consequences of engaging in digital piracy among the seldom studied adult computer users rather than student population. We delve into the role of perceived risk and moral intensity as drivers of consumers’ attitudes and behavioural intentions, and explore the rarely examined moderating effect of issue involvement on the relationship between the attitude and intention to pirate. The dominant attitude–behaviour theory is extended with an ethical decision-making theoretical perspective. The hypotheses are tested via mail survey data from a random sample of adult consumers using structural equations modelling. The results of this cross-sectional study show unfailing support for the relationships proposed in our model. Our findings suggest that, in addition to perceived risk, moral intensity (i.e. the expected consequences for others), has a particularly strong total effect on the intention to pirate, and that consumer involvement in illegally downloading files is a salient factor moderating the relationship between attitudes and behavioural intentions. Based on this pattern of results, we offer theoretical and practical implications.

Turning a Blind Eye: A Study of Peer Reporting in a Business School Setting

This article examines student peer reporting by extending the findings from the business ethics and higher education literature. In the conceptual model we propose that reflective moral attentiveness, subjective knowledge of the code of ethics, and academic dishonesty beliefs antecede ethical judgment of peer reporting, which impacts intentions to report peers’ unethical behavior. The relationships are tested using structural equation modeling. The findings indicate that moral attentiveness significantly influences ethical judgment, which in turn affects intention. The relationship between beliefs about academic dishonesty and ethical judgment is partially supported. Based on these results, suggestions for higher education institutions are provided.

The role of subjective knowledge and perceived consequences in shaping attitude and intention toward digital piracy.

Abstract Digital piracy represents a significant threat, especially to music, film and software industry worldwide. In order to provide insights into consumer behavior related to digital piracy, this study aimed at developing and empirically testing the role of subjective knowledge and three types of expected consequences (i.e., perceived benefits, moral intensity, perceived risk) as antecedents of attitude toward digital piracy and intention to pirate digital content. In view of the existing literature, the purpose of this research was twofold: (a) to develop a conceptual model of consumer’s attitude and intention to pirate, and (b) to empirically test the role of subjective knowledge, perceived benefits, moral intensity and perceived risk as antecedents of consumers’ attitude toward pirating, as well as the role of subjective knowledge, perceived benefits, and attitude as antecedents of intention to pirate. The hypotheses were tested by collecting data via self-administered mail survey sent to an initial sample of 10,000 adult consumers in Slovenia, yielding a usable random sample of 843 consumers. The data were analyzed using structural equation modeling. The results of the study show that moral intensity and perceived risk do not play an important role in shaping one’s attitude toward piracy, while subjective knowledge and perceived benefits exhibit a statistically significant impact upon both, attitude toward digital piracy and intention to pirate. In addition, consistent with previous studies, attitude is a significant predictor of behavioral intention. Taking into consideration the specifics of the selected context, it is hoped that this study contributes to a better understanding of the demand side of digital piracy.

How Can Governments Tackle Consumption Tax Evasion? Shedding Light on the Antecedents of Consumer Attitudes and Intentions

ABSTRACT Governments around the globe have been trying to find ways to curtail consumption tax evasion, which can be initiated by either a supplier or a consumer. Yet researchers have only recently revealed an interest in this phenomenon from the consumer’s point of view. To provide public-sector marketers with tools to address this pressing issue, we propose a conceptual model that links moral obligation, materialism, and perceived importance of an ethical issue with attitudes and intentions of consumers to evade consumption tax. The hypotheses are tested on a sample of Slovenian consumers with structural equation modelling. The analysis confirms the influence of perceived importance of an ethical issue on attitudes, while moral obligation and attitudes are significant predictors of intentions. Based on these findings, various implications for marketers in the public sector are discussed.