Bartłomiej Pierański

Adaptation of Social Network Analysis to Electronic Freight Exchange

The purpose of this article is to explore the opportunities of application of social network analysis method (SNA) into the business environment. After conceptually explaining the idea of business network as well as providing brief overview of the social network analysis method, the authors present an in-depth investigation of network relationships of the members of electronic freight exchange called Trans.eu. This freight exchange is one of the biggest in Europe.

Dynamic Configuration of Same-Day Delivery in E-commerce

The main disadvantage of e-commerce when compared to brick-and-mortar stores is time that is needed to deliver ordered products to clients. That is why a speed of delivery has a great potential to create a value for e-shoppers. Based on this assumption the concept of same-day delivery was developed and introduced into business activity. At the same time the scientific investigation of this concept is on its infancy. For that reason, this paper aims to propose a conceptual model of same-day delivery in which a crucial part plays a delivery platform based on the hub and spokes (H&S) model and the co-opetition concept.

Towards a Personalized Virtual Customer Experience

In an experience economy, customers are no longer satisfied with products and services themselves. Products and services are required to create memorable events, perfectly suited to individual needs and expectations of each customer. Such personalization that can potentially lead to an increased customer experience is currently recognized as the most important strategic goal for retailers. To reach this goal, the substantial use and contribution of new technologies seems to be of paramount importance. In this paper, a conceptual model of a virtual retail store for a personalized customer shopping experience is proposed. The model employs process mining, recommender systems, and big data analysis to create both personalized offers and personalized virtual shopping spaces which customers can immerse themselves in when making purchase decisions.

The wine market – an empicrical examination of in-store consumer behaviour

Business success in the current highly competitive environment determines primarily the ability to understand the customer and his needs and identify the factors that influence consumer behavior. Therefore, the examination of consumer behavior and obtaining feedback on the development and state of the market as well as identifying current trends is an essential part of any successful business. Producers and traders are increasingly forced to adapt to the rapid development and changes in the market. This is especially important with food products, given the wide range of assortment, substitutability of particular groceries and strengthening competitive pressure of manufacturers and retailers. In general, consumer decision-making related to food is influenced by a number of different factors that are changing under the influence of new trends (greater emphasis on quality, country of origin etc.). Even more specific category is the wine market, which is subject to specific criteria of consumer choice, since from a consumer perspective, it is not a product of daily consumption. The world wine market is increasing; new producers as well as new groups of customers are emerging on the market. The distribution channels are becoming more diversified and wine is offered in both specialty stores and self-service outlets; hypermarkets, supermarkets and discount stores. Due to this trend the investigation of in-store consumer behavior becomes crucial. The aim of the paper is to discuss the usefulness of eye tracking based research for examining perceptions of people shelf displays. The research integrates measurements with a mobile eye camera (Eye tracker glasses) in real conditions of a wine shop in order to reveal the impact of merchandising (display of domestic and foreign wines) on the visual attention of the consumer. The results of qualitative research carried out in March 2015 will be presented.