Bastiaan C. J. Zoeteman

Communication management during risk events and crises in a globalised world: Predictability of domestic media attention for calamities

While governments are concerned with controlling domestic safety issues and preventing resulting potential societal disruptions, events abroad can trigger similar effects. Globalisation magnifies the media attention for events, domestic and abroad, which poses new challenges for authorities. This paper suggests additional approaches for governments to address such situations. Based on interviews with experts and representatives of authorities and analysis of Dutch media attention for external safety events, this paper identifies criteria that can predict media attention and factors that may contribute to effective policy responses. Both can contribute to help to manage external safety risk events. The study shows that media response is predictable to a certain extent. This insight can be a tool in the wider range of measures for authorities to help manage a crisis situation and in particular strategies to cope with the media.

Tracing the Sustainable Development of Nations with Integrated Indicators

Managing sustainable development as a policy issue is a complex task. The European Union Sustainable Development Strategy (CEC 2001) has stimulated EU member states to develop national sustainable development strategies. However policy makers are mostly lacking reliable and practical tools to measure progress and to indicate where adaptation to new or unbalanced developments is needed. In this chapter a new approach to develop an integrated sustainability index for nations is proposed and illustrated. Since the UN World Commission on Environment and Development (1987) published its report ‘Our Common Future’, sustainable development has been accepted widely by governments, businesses and civil society as a common goal. Sustainable develop ment was defi ned in this report, I paraphrase, as our obligation to increase and not reduce overall devel opment possibilities for the next generations. We should leave our Earth behind in a better shape than we found her at the moment we were born, not only for moral reasons, but also to promote future pros perity. Many attempts have been made to defi ne the concept of sustainable development in a way that makes it possible to link operational targets to it. (Biesiot 1997; Bossel 1997; Daly and Cobb 1990; Hueting and Bosch 1990; Meadows 1998; Wackernagel and Rees 1996). As yet no defi nition obtained general support and I have not the pretense to provide the ultimat e solution to the operational ization of sustainability. But the proposals presented here may serve as a contribution from the viewpoint of a former policy-maker.