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Ben Shields

Northwestern University

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Publication

Featured researches published by Ben Shields.

Archive | 2006

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Irving Rein; Philip Kotler; Ben Shields

Place Branding and Public Diplomacy | 2007

Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations

Irving Rein; Ben Shields

Futurist | 2007

The future of sports media

Irving Rein; Philip Kotler; Ben Shields

Archive | 2014

The Sports Strategist: Developing Leaders for a High-Performance Industry

Irving Rein; Ben Shields; Adam Grossman

Nine: A Journal of Baseball History and Culture | 2007

Reconnecting the Baseball Star

Irving Rein; Ben Shields

Brand Strategy | 2006

A Sporting Chance at Branding

Irving Rein; Philip Kotler; Ben Shields

The Business & Management Collection | 2016

NASCAR - using technology to improve the experience

Irving Rein; Ben Shields

The Business & Management Collection | 2016

How American idol attracts and retains fans

Irving Rein; Ben Shields

The Business & Management Collection | 2016

Fan connectivity and brand transformation - the ultimate fighter championship experience

Irving Rein; Ben Shields

Forbes | 2014

How MLB Roared Back After 1994 Strike With Revenue Up 400

Irving Rein; Ben Shields; Adam Grossman

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Collaboration

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Irving Rein

Northwestern University

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Philip Kotler

Northwestern University

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