Benjamin K. Johnson

Motives for online friending and following: The dark side of social network site connections

Motives for “friending,” following, or connecting with others on social network sites are often positive, but darker motives may also play an important role. A survey with a novel Following Motives Scale (FMS) demonstrates accordingly that positive, sociable motives (i.e., others providing a valued source for humor and information, others sharing a common background, as well as relationship maintenance) and inspirational motives (i.e., others providing a target for upward social comparison) can be distinguished from darker motives related to insecurity (i.e., others providing reassurance, preference for online interaction, mediated voyeurism, as well as social obligation), and even darker antisocial motives related to self-enhancement (i.e., others providing a target for downward social comparison, competition, schadenfreude, gossip, as well as “hate-following”). Results show that lower self-esteem and higher levels of need for popularity, narcissism, and dispositional schadenfreude characterize users with stronger dark side motives, whereas users with more sociable motives report more satisfaction with life, thereby providing construct validity for the novel scale. Convergent validity is demonstrated by positive relations between following motives and both time spent and following counts on different social network sites. Moreover, an embedded experiment shows that antisocial motives predicted acceptance of a Facebook friendship request from a male or female high school acquaintance who suffered a setback in the domain of appearance or status (i.e., a convenient source for self-enhancement), thereby providing additional convergent validity for the Antisocial Motives subscale.

Spoiler Alert: Consequences of Narrative Spoilers for Dimensions of Enjoyment, Appreciation, and Transportation

As suggested by the common phrase “spoiler alert!” many people avoid spoilers for narrative entertainment. However, recent research has found that exposure to spoilers may actually enhance enjoyment. The present study sought to replicate and extend those findings with a multidimensional approach to enjoyment and by examining choice of spoiled versus unspoiled narratives. Comprehension theories suggest that spoilers should improve media appreciation, whereas excitation-transfer theory suggests that spoilers harm arousal and suspense. Additionally, media users’ conventionally held beliefs imply that respondents should choose unspoiled stories. A within-subjects experiment (N = 412) tested these hypotheses. As expected, unspoiled stories were more fun and suspenseful. Surprisingly, unspoiled stories were also more moving and enjoyable in general. No effect of media choice emerged.

Self-Control Depletion and Narrative: Testing a Prediction of the TEBOTS Model

This study tests propositions derived from the larger notion that entertainment narratives offer the individual a means by which to alleviate the psychological demands of the self. Specifically, individuals in a state of reduced self-control were expected to experience greater enjoyment, audience response, transportation, and identification during narrative exposure. After a manipulation that depleted self-control resources, participants were exposed to a short story. They then reported their enjoyment and response to the story, as well as their transportation and identification during reading. Results supported the predictions, as enjoyment, audience response, and transportation were significantly greater in the depleted group. Identification showed a nonsignificant difference. Additionally, transportation was found to be a mediator of self-control depletions effect on enjoyment. Subsequent analyses ruled out alternative mood management and emotion regulation explanations, demonstrating that depleted self-control resources, rather than affect or story valence, accounted for greater narrative engagement.

Science Exemplars in the Eye of the Beholder How Exposure to Online Science Information Affects Attitudes

Drawing on exemplification theory and confirmation bias, this study examined exposure to online science information and subsequent attitude impacts. Participants freely browsed online messages manipulated to feature (a) either exemplar or numeric information and (b) opposing viewpoints, resulting in a 2 (exemplar vs. numeric) × 2 (supporting vs. opposing technology) within-subjects design. Online search findings pertained to four different topics: fracking, biofuels, genetically modified foods, and nanotechnology. Attitudes toward science topics were measured before and after exposure. Exemplar messages fostered longer reading among high-empathy individuals but less exposure among high-numeracy individuals. Participants preferred attitude-consistent messages, which produced attitude shifts.

Morality predicts enjoyment but not appreciation of morally ambiguous characters

Understanding the role of morally ambiguous characters such as anti-heroes in entertainment experiences has become a central concern for media researchers. Some have argued that different character schemas or tropes may vary along specific moral domains, whereas others promote a linear progression of moral violation from hero to villain. This study presents the results of survey data (N = 294) examining the perceptions of established character tropes in terms of character morality, enjoyment, and appreciation responses. Popular perceptions of character tropes drawn from the website TV Tropes did not significantly differ in terms of which moral domains they upheld or violated, but demonstrated a linear progression of moral violation across five domains of morality. Perceptions of character tropes also did not differ significantly in associations with enjoyment, appreciation, or variables drawn from character identification literature such as self-expansion, wishful identification, or homophily. When examining media responses, however, self-expansion, wishful identification, and moral violation were all strongly related to enjoyment. Unlike enjoyment, appreciation was not related to moral violation. These results are discussed in terms of hedonic and eudaimonic responses to characters.

Steer clear or get ready: How coping styles moderate the effect of informational utility

A 2x3x2 between-subjects experiment tested the effect of informational utility on selective exposure to online news stories. Trait coping styles were tested as moderators of informational utility. Informational utility intensity, characterized by greater magnitude, likelihood, and immediacy, increased selective exposure. A fourth dimension, efficacy, did not yield a main effect or moderate other message factors. However, coping styles demonstrated the proposed interactions. Individuals low on avoidant coping browsed messages with high informational utility longer than messages with low utility. Those low on problem-focused coping spent more time with high-efficacy messages; those high on problem-focus spent more time with low-efficacy messages.

Change Your Ways: Fostering Health Attitudes Toward Change Through Selective Exposure to Online Health Messages.

ABSTRACT Health information is often sought online, despite varying credibility of online sources, and may shape health behaviors. This investigation builds on the Selective Exposure Self- and Affect-Management model to examine selective exposure to online health information from low- and high-credibility sources and subsequent effects on attitudes toward health behaviors. In a lab study, 419 participants accessed online search results about health topics. The display varied messages in a 4 × 2 × 2 all within-subjects design, with topic as a four-step factor (organic food, coffee, fruit and vegetable consumption, physical exercise) and source credibility (low vs. high) and issue stance (promoting vs. opposing health behavior) as two-step factors. Displayed messages either promoted or opposed the related behavior. Results showed that perceiving greater standard–behavior discrepancy (between recommended behavior standards and own behavior) fostered behavior-related attitudes through selective exposure to messages promoting that behavior. The effects from selective exposure to health messages on attitudes occurred regardless of associated source credibility.

(Don’t) Tell Me How It Ends: Spoilers, Enjoyment, and Involvement in Television and Film

ABSTRACT As more people time shift their televsion viewing and engage in online discussions about entertainment media, public concern over spoilers, the premature disclosure of narrative outcomes, has increased. This article reports results from two experiments and a survey that reassess and extend recent findings about the impact of spoilers on enjoyment. Relying on audiovisual media, the studies test processing fluency as a mediator, and involvement, need for cognition, and need for affect as moderators. Study 1 suggested that genre and involvement can moderate negative effects of spoilers on enjoyment of scenes from television and film. Study 2 illustrated that spoilers for upcoming films are more likely to trigger psychological reactance than substantially impact enjoyment and viewing intentions. Finally, Study 3 showed that spoilers for a television series adapted from novels are beneficial for audience responses if the adaptation is faithful to the source. Partial support was obtained for mediation via processing fluency, and involvement and need for affect moderated some effects of spoilers. Taken as a whole, the findings illustrate that, just as in previous experiments using short stories, spoilers for television and film appear to have quite small and qualified effects on audience responses to these programs.

Entertainment as a Creature Comfort: Self-Control and Selection of Challenging Media

ABSTRACT A between-subjects experiment examined selective exposure to films in an imagined self-control scenario, and if exposure would be systematically related to perceptions of the film content as challenging, enjoyable, and a should versus a want choice. Across 3 measures of selective exposure—using open-ended choice, closed-ended choice, and prospective ratings—participants in the depletion condition were less likely to select films that were cognitively challenging, affectively challenging, or a should choice. In contrast to nondepleted participants, depleted participants were more likely to select films they expected being fun, suspenseful, and less appreciated. These results provide support for the proposition that users’ momentary self-control capacity and their perception of challenge provided by content predict media choice.

Health literacy and digital media use: Assessing the Health Literacy Skills Instrument – Short Form and its correlates among African American college students

Improving health literacy is increasingly seen as a solution to health problems and inequalities. This study assesses how one of the more recent measures of health literacy, the Health Literacy Skills Instrument – Short Form, performs among African American college students, and ascertains if and how media use relates to health literacy. Results indicate that both the use of health-related websites and apps as well as overall time spent with the media were positively, but conditionally, linked to health literacy. However, findings also pointed to the need for further test development.