Bernard Dubois
HEC Paris
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Publication
Featured researches published by Bernard Dubois.
European Journal of Marketing | 1993
Bernard Dubois; Patrick Duquesne
Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators are rather independent from each other and contribute almost equally to explaining luxury goods consumption.
Marketing Letters | 2005
Bernard Dubois; Sandor Czellar; Gilles Laurent
HEC Research Papers Series | 2011
Gilles Laurent; Bernard Dubois; Sandor Czellar
Archive | 2002
Bernard Dubois; Sandor Czellar
ACR North American Advances | 1996
Gilles Laurent; Bernard Dubois
ACR Asia-Pacific Advances | 1994
Bernard Dubois; Gilles Laurent
ACR European Advances | 1995
Gilles Laurent; Bernard Dubois
ACR North American Advances | 1999
Bernard Dubois; Gilles Laurent
ACR European Advances | 1993
Bernard Dubois; Gilles Laurent
Décisions Marketing | 1996
Gilles Laurent; Bernard Dubois
