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Dive into the research topics where Bertha Jacobs is active.

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Featured researches published by Bertha Jacobs.


Clothing and Textiles Research Journal | 2011

Preparing Students for Careers in the Global Apparel Industry: Experiential Learning in a Virtual Multinational Team-Based Collaborative Project

Elena Karpova; Bertha Jacobs; Juyoung Lee; Arnold Andrew

The study investigated the learning experiences and outcomes of students participating in a virtual team-based multinational collaboration project. The participants in the project were 172 undergraduate students enrolled in three apparel programs located in three different countries: Australia, South Africa, and the United States. To explore student learning experiences and outcomes, 66 anonymous reflective essays were analyzed. As a result of the interpretive analysis, the three topical areas emerged: Discovering New Knowledge, Acquiring New Skills, and Personal Development. Results indicate that participation in the unique learning experience helped students acquire new knowledge and skills, become more mature, and, ultimately, feel better prepared to enter the global apparel industry. Based on our findings, we propose three components that are necessary for a successful preparation of students for the careers in the global apparel industry: (a) obtaining both general and industry-specific knowledge, (b) acquiring professional skills, and (c) personality growth and development.


Clothing and Textiles Research Journal | 2015

The Role of Important Values and Predominant Identity in the Dress Practices of Female Muslim Students Attending a South African University

Milde Albrecht; Bertha Jacobs; Arda Retief; Karien Adamski

This study explores the role of important values and predominant identity in the dress practices of female Muslim students attending a university in South Africa. Data were collected through a self-administered questionnaire using a purposive convenience sample of 200 female Muslim students. A cluster analysis was used to divide participants into groups based on their dress practices. The sample could be divided into two groups: those who follow less modest and those who follow more modest dress practices. An independent t-test was calculated to determine if there was a significant difference between the important values and predominant identity of the less modest and more modest groups. The results revealed differences in the significance of certain values and predominant identity. The more modest group placed more importance on religious values, while the less modest group attributed more importance to social values than the more modest group. For the more modest group their Muslim identity was more predominant than for the less modest group. Despite these differences, both groups tended to communicate a hybrid identity, as aspects of Islamic and Western thought and behavior were synthesized in each individual’s dress practice. The study offers benefits to scholars interested in the social-cultural aspects of clothing by showing how people manipulate their appearances and cultural forms to create a specific reality and to adapt to multicultural environments (e.g. campuses).


International Journal of Consumer Studies | 2012

The role of environmental knowledge in young female consumers' evaluation and selection of apparel in South Africa

Dinele Momberg; Bertha Jacobs; Nadine Cynthia Sonnenberg


Clothing and Textiles Research Journal | 2014

The Role of Information Exposure in Female University Students’ Evaluation and Selection of Eco-Friendly Apparel in the South African Emerging Economy

Nadine Cynthia Sonnenberg; Bertha Jacobs; Dinele Momberg


International Journal of Consumer Studies | 2010

Online apparel shopping behaviour of South African professional women: the role of consumers' apparel shopping scripts

Bertha Jacobs; Helena Maria De Klerk


International Journal of Consumer Studies | 2016

Black urban consumers' status consumption of clothing brands in the emerging South African market

Adele Cronje; Bertha Jacobs; Arda Retief


International Journal of Consumer Studies | 2018

Factors motivating male consumers’ eco-friendly apparel acquisition in the South African emerging market

Hanri Taljaard; Nadine Cynthia Sonnenberg; Bertha Jacobs


The Retail and Marketing Review | 2016

Diagnostic cues used by female consumers to evaluate work wear assortments of major South African department stores

Lizet Bezuidenhout; Bertha Jacobs; Nadine Cynthia Sonnenberg


Archive | 2016

Black Urban Professionals' Motivation for Conspicuous and Status Clothing Brand Consumption

Adele Cronje; Bertha Jacobs


Archive | 2016

Male Consumers' Motivation and Intent to acquire Eco-friendly Apparel in the South African Emerging Market Context

Hanri Taljaard; Nadine Cynthia Sonnenberg; Bertha Jacobs

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Arda Retief

University of Pretoria

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