Beth Morling

Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products

Although cultural psychology is the study of how sociocultural environments and psychological processes coconstruct each other, the field has traditionally emphasized measures of the psychological over the sociocultural. Here, the authors call attention to a growing trend of measuring the sociocultural environment. They present a quantitative review of studies that measure cultural differences in “cultural products”: tangible, public representations of culture such as advertising or popular texts. They found that cultural products that come from Western cultures (mostly the United States) are more individualistic, and less collectivistic, than cultural products that come from collectivistic cultures (including Korea, Japan, China, and Mexico). The effect sizes for cultural products were larger than self-report effect sizes for this dimension (reported in Oyserman, Coon, & Kemmelmeier, 2002). In addition to presenting this evidence, the authors highlight the importance of studying the dynamic relationships between sociocultural environments and psyches.

Efficacy of Personal Response Systems (“Clickers”) in Large, Introductory Psychology Classes

Four sections of introductory psychology participated in a test of personal response systems (commonly called “clickers”). Two sections used clickers to answer multiple-choice quiz questions for extra credit; 2 sections did not. Even though we used clickers very minimally (mainly to administer quizzes and give immediate feedback in class), their use had a small, positive effect on exam scores. On anonymous course evaluations, students in 1 clicker section reported that regular attendance was more important, but otherwise, students in clicker sections (compared to traditional sections) did not report feeling significantly more engaged during class. We suggest that future researchers might combine clicker technology with other, established pedagogical techniques.

Culture and Social Support Provision Who Gives What and Why

The present research examined cultural differences in the type and frequency of support provided as well as the motivations underlying these behaviors. Study 1, an open-ended survey, asked participants about their social interactions in the past 24 hours and found that European Americans reported providing emotion-focused support more frequently than problem-focused support, whereas Japanese exhibited the opposite pattern. Study 2, a closed-ended questionnaire study, found that, in response to the close other’s big stressor, European Americans provided more emotion-focused support whereas Japanese provided equivalent amounts of emotion-focused and problem-focused support. In addition, Study 2 examined motivational explanations for these differences. Social support provision was motivated by the goal of closeness and increasing recipient self-esteem among European Americans, but only associated with the motive for closeness among Japanese. These studies illustrate the importance of considering cultural context and its role in determining the meaning and function of various support behaviors.

Outside the Head and Outside Individualism-Collectivism Further Meta-Analyses of Cultural Products

Cultural differences and similarities can be documented not only at the level of the psyche (people’s motivations, beliefs, emotions, or cognitions) but also via shared, tangible representations of culture (such as advertising, texts, architecture, and so on). In this report, the authors present the results of some exploratory meta-analyses of cultural products. Data were sufficient to analyze a variety of cultural traits: positivity, modernity, high (vs. low) context, uncertainty avoidance, and power distance, as well as other dimensions. Thus, this article documents cultural products that measured traits other than individualism-collectivism, the trait the authors analyzed in an earlier article. The data reinforce the value of studying cultural products and fit with recent calls to branch out from the familiar, individualism-collectivism construct into new axes of cultural difference.

How goals and beliefs lead people into and out of depression.

There is evidence that beliefs (cognitive vulnerabilities) and goals (to prove self-worth) contribute to depression but little consideration of how they work in tandem. Synthesizing research on beliefs and goals leads us to four propositions: (a) People with cognitive vulnerabilities often adopt self-worth goals (seeking to prove self-worth and to avoid proof of worthlessness). People with the opposite beliefs often adopt learning goals. (b) Stressors trigger depression largely because they lead people with self-worth goals to focus narrowly on goals to avoid proof of worthlessness. The same stressors do not lead people with learning goals to become depressed. (c) People with goals to avoid proof of worthlessness adopt defensive self-handicapping behaviors (e.g., effort withdrawal, rumination) when dealing with stressors, because those behaviors serve their goals. The same stressors lead people with learning goals to adopt constructive, problem-solving strategies. (d) A key to alleviating depression is fostering a shift from self-worth goals to learning goals and from the beliefs underlying self-worth goals to the opposite beliefs.

Social Support in Two Cultures: Everyday Transactions in the U.S. and Empathic Assurance in Japan.

We studied received social support using the cross-cultural method of situation sampling. College students from the US and Japan described and rated recent examples of received social support, both everyday support as well as support in response to stress. Middle class, European-American (EuA) students’ situations fit a model in which support is frequent and offered freely in interactions, even for relatively minor issues. Even when it’s unrequested, EuA support makes recipients feel in control, and support-givers are perceived to have acted by free choice. In contrast, results suggest that middle-class Japanese (Jpn) contexts favor support that is empathic and responsive to the recipients’ degree of need. Japanese support was experienced positively when it was emotional support, when it was in more serious situations and when the support was rated as needed by the recipient. In Japan, although problem-based support is most common, it is not particularly positive, apparently because it is less likely to be perceived as needed.

Cross-cultural comparison of predictors for self-care behaviors in patients with type 2 diabetes

The aim of the present study was to evaluate how culture moderates the behavioral and psychosocial predictors of diabetes self‐care activities. Patients with type 2 diabetes were recruited in the outpatient department at two sites: Kyoto University hospital in Japan and the Christiana Care Health System in the USA. The data were collected by survey using questionnaires including questions on the frequency of self‐care activities, behavioral and psychosocial predictors, and other background information from 149 Japanese patients and 48 American patients. The cultural impact was observed by multiple regression analyses with interaction terms on the association between emotional support and self‐care activities in diet in female patients. The findings of the present study serve as an example of how cultural context can affect patients with diabetes, and lead to a better understanding of culturally sensitive behavioral intervention.