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Dive into the research topics where Betty Ann Korzenny is active.

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Featured researches published by Betty Ann Korzenny.


Sex Roles | 1985

Women's communication in Mexican organizations

Betty Ann Korzenny; Felipe Korzenny; Gilda Sanchez de Rota

This study attempts to derive a communication profile of women in Mexican organizations of the private sector. The questions that guided the study were the following: (1) Do women perceive their communication behaviors as similar to or different from those of men at their same organizational level? (2) If women do perceive differences, what is their nature? (3) Do perceived similarities to and differences from men vary by organizational level? Forty-five women in 14 Mexican organizations were intensively interviewed in the winter of 1980. The interviews were distributed equally at three organizational levels—secretarial, middle management, and upper management. It was found that women respondents perceive themselves to differ from men on 18 of 40 verbal and nonverbal communication variables. The average woman in this study perceived that verbally she is more courteous, cheerful, assertive, careful, likely to talk with males, self-confident, and directive than men, and that she expresses less agreement than men. Nonverbally, the average woman was found to look more at the eyes, smile more, give more attention to dress, be more punctual and flexible than men, and to be less rigid in posutre, touch less, invite co-workers to her home less, and take less work home. Organizational level differences were also found. The results are discussed in the light of the theoretical paradigms presented in the study.


Archive | 2005

Hispanic Marketing: A Cultural Perspective

Felipe Korzenny; Betty Ann Korzenny


Archive | 2012

Hispanic marketing : connecting with the new latino consumer

Felipe Korzenny; Betty Ann Korzenny


Archive | 1984

Quantitative approaches: an overview.

Felipe Korzenny; Betty Ann Korzenny


Archive | 2012

The Composition of the Hispanic/Latino Market

Felipe Korzenny; Betty Ann Korzenny


Archive | 2017

Hispanic Marketing: The Power of the New Latino Consumer

Felipe Korzenny; Sindy Chapa; Betty Ann Korzenny


Archive | 2012

Latino Consumers and the Future of US Marketing

Felipe Korzenny; Betty Ann Korzenny


Archive | 2012

The Digital World of US Latinos

Felipe Korzenny; Betty Ann Korzenny


Archive | 2012

Language Considerations in Marketing to US Hispanics

Felipe Korzenny; Betty Ann Korzenny


Archive | 2012

Enculturation, Acculturation, and Assimilation

Felipe Korzenny; Betty Ann Korzenny

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Felipe Korzenny

Michigan State University

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Sindy Chapa

Texas State University

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