Biagia De Devitiis

Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?

ABSTRACT A priority for the new Common Fishery Policy will be to enhance the competitiveness of EU aquaculture in compliance with high standards of consumer protection, animal welfare, and environmental sustainability. Consumer expectations in relation to food quality present new business opportunities for EU aquaculture producers who are willing to differentiate their products. In particular, new convenience formats and certification labels are likely to influence consumer choices. This study uses the choice experiment method to investigate consumer preferences and willingness to pay for new convenient formats and certification labels for oysters. Cross-sectional data were collected through a web-based consumer survey carried out in Italy in 2015. The main result of the study is that certification labels are decisively more effective than new convenient preparation formats to differentiate high-quality products. However, some heterogeneity was detected in consumer preferences. JEL Codes: Q11, Q18, Q22, Q28.

Gender Differences in Pro-social Behaviour: The Case of Fair-trade Food Consumers

Objective of this paper is to analyse the presence of gender differences in the purchase motivations of Fair Trade (FT) food products sold in the Italian World Shops (WS). At this end, a questionnaire has been distributed to a sample of consumers in four Italian regions. A bivariate ordered probit analysis has been performed in order to identify the determinants of the two main ethical motivations in the purchase: worker guarantees and solidarity. The variables used as determinants are individual and municipal characteristics. Among individual characteristics, gender is significant; among the municipal characteristics, the rate of female job market participation is also significant. These results give evidence of a gender gap in the preferences for public goods.

Do Co-Operatives Promote Consumer Social Responsibility? The Case of Fair Trade in Italy

Understanding the determinants of the demand for goods, which have been produced according to ethical considerations and marketed accordingly, has become an important research area in business economics. Less clear is the role that the social environment plays in shaping the preferences for ethically produced goods. Our main objective is to fill this gap in the literature by quantifying the extent to which the social capital generated by the presence of co-operatives in an area can have an impact on the consumers’ motivations to buy ethically produced goods by using a sample of 889 individuals who have visited one of the retailers specialized in the distribution of ethically produced goods in four Italian regions. Our results show that the presence of co-operatives in an area has a positive influence on the consumers’ preferences for fair trade goods.

Insights for the Development of a Functional Fish Product : Drivers and Barriers, Acceptance, and Communication of Health Benefits

ABSTRACT This study aims to explore consumer acceptance of a new functional fish burger using a qualitative approach based on four focus group discussions conducted in selected major Italian cities. Results show that the development of functional fish products may bypass fish consumption barriers, combining convenience and health benefits delivered by functional ingredients. The acceptance of new functional fish products seems to be influenced positively by the enrichment of functional ingredients naturally present in fish, particularly omega-3 fatty acids. Consumer acceptance of this new product is also influenced by the use of different nutritional and health claims. Implications for marketers and policy makers and insights for further research are discussed in the conclusions.

Supplements consumption, health oriented behaviour and beyond

The dietary supplements use is constantly growing as proof that people pay always more attention to their diet and their physical status. Italy recorded the highest growth in the European market within 2008 and 2012. The reasons and the factors behind the consumption of dietary supplements are complex, combining social, psychological, knowledge and economic factors. In order to provide consumers’ profiles and to estimate the following relationship between them and the socio-demo, lifestyle, health-related behaviour, a survey study was conducted on a sample of 400 Italian consumers. The main results highlight the presence of four different profiles, distinguished mainly by different lifestyle, health needs and self-perceived health status. Through a logit regression it was also estimated the probability to consume the different categories of supplements for each profile. In this way, this study could provide useful hints to implement public health guidelines and to avoid a no-proper use of supplements.

Chapter 8 Regional Patterns of Structural Change in Italian Agriculture

This chapter highlights some features of the current structure of Italian agriculture by focusing on the regional patterns of agrarian change. These patterns are followed mainly by comparing the data of the 5th and 6th Census of Agriculture and the data of holdings registered to the Chambers of Commerce. The analysis confirms the Northern-Southern dichotomy of Italian agriculture as the physical and economic dimensions of Northern regions’ holdings are appreciably higher than those in the South. Other traits of farms, not usually included in most traditional analyses, help explain that Northern-Southern dichotomy: the farmers’ educational level and the ICT availability on farms. The agriculture of Southern regions has been affected less by the structural adjustment and has maintained some traits of more ‘traditional’ farming. However, important innovations, such as organic farming and direct selling to ‘consumers in house’, have been adopted more readily by Southern farms. The marked regional duality of Italian agriculture corresponds to the several ways in which farmers and their activities interconnect with territorial development models that have shown a deep regional differentiation.