Bikramjit Rishi

Motivators and decisional influencers of online shopping

Online shopping is an innovative option of distribution available in the hands of marketers. It is innovative and creative because marketers can experiment with it in form, content, visibility and availability. In India online shopping is considered as a relevant alternative channel for retailing and it is now an important part of the retail experience. This research study is an empirical study to find out the motivators and decisional influencers of online shopping. The sample has been selected from the youth population as this group of people actually use internet to buy online. The study highlights that reliability, accessibility and convenience are the major motivator factors which motivate the Indian consumer to buy online. Similarly, reluctance and preference are the two decisional factors which influence the decision of the consumer to buy online or offline. It is recommended that marketers must give a thought to these factors when they design their online strategy.

Critical success factors in the development of strategic information systems in Indian public sector organisations: an inter-organisational analysis

A rapidly changing business environment requires firms to develop information systems that are more flexible, responsive, integrative and information rich. At the same time, it is also important to align the information systems with their core business processes. Review of literature of this study indicated the clear gaps existing in the development of strategic information systems (SIS) in general and particular in the public sector undertakings (PSUs) in India. Thus, this study has been undertaken in Indian PSUs. Data has been collected from 164 managers who were working at different levels of management. Five critical success factors, namely, corporate planning; regular upkeep of the machinery; fire and safety audits; quality control; quality assurance have been found as critical success factors for the selected organisations. In particular and the other organisations in general based on the findings of the study, it is recommended that the organisations must take care of these critical success factors so as to develop SIS which are successful information system and thus enable the organisation to get a sustainable competitive advantage.

Success factors in the implementation of strategic information systems: an empirical investigation of public sector undertakings in India

Understanding Strategic Information Systems (SIS) implementation is an important challenge to organizations. It is considered important because Information Technology (IT) decisions about investment are made worldwide and these decisions have the impact on the survival and growth of the organizations. In this context, SIS should be implemented very carefully so that right, timely and accurate information should be available to the managers, who are responsible for taking strategic decisions. Review of literature indicated the clear gaps existing in the implementation of Strategic Information Systems in general and in the Public Sector Undertakings (PSUs) of India in particular. Keeping the research gaps in this area in mind, we have undertaken this study in Indian PSUs so as to investigate the factors affecting the implementation of SIS. Organizational Culture, High Turnover of Professionals, Management Involvement, Collaboration, Systems Standards, Resources Implementation, Resources Availability, Market Competitition, Organizational Bureaucracy and Organizational Autocracy are emerged as the successful factors which must be taken care of while impelemnting SIS in Indian PSUs.

Training outsourcing in Indian telecom sector: critical success factors

A rising trend in Human Resource Development (HRD) in recent years has seen a steady growth in the number of training tasks being undertaken by external providers. This paper explores the impetus for outsourcing training in telecom industry across National Capital Region (NCR) and highlights the importance of identifying the critical factors for the successful training outsourcing. The study concludes that the organisations must take care of performance consistency, organisation capabilities, innovations in evaluation process and proactive measures are the major critical factors so that they can achieve the objectives of the training outsourcing.

Service quality measurement and its implications: a case study of Vishal Mega Mart

Services quality measurement is difficult as services lack objective parameters of measurement. Measurement of service quality for retail stores requires specific measuring instrument due to unique attributes of retail business. Hence, Retail Service Quality Scale (RSQS) has been preferred in this research over SERVQUAL. Service quality is measured for a hypermarket in Delhi named Vishal Mega Mart. Whereas the format has been doing fairly well in smaller towns, the store has not been able to exploit its full potential in larger centres. The research aims at identifying areas or improvement in some aspects of its operations and management.

Determinants of Brand Trust for FMCG Products with Special Reference to Shampoos Category

Indian consumer’s background, in recent times, has progressed to become one of the greatest forces shaping the Indian society. Marketers and researchers are trying to understand the various dimensions of this emerging Indian consumer culture. Brand trust is one among these dimensions to be understood. Although factors affecting brand loyalty continue to rule research and managerial practices, a deeper look indicates that most of the work does not take into consideration the complete picture to understanding brand trust which, in turn, leads to brand loyalty. At the same time, there is no research focusing on understanding brand trust in the category of shampoos in the Indian market. This study about determinants influencing brand trust in shampoos was done because it is a complex category of fast-moving consumer goods (FMCG) and different organisations operating in this category spend millions on advertising to reinforce, in the Indian consumers, the decision to buy their shampoo brands. The study has found out that brand functional benefit, buying intention and brand symbolism influence brand trust among the Indian consumers, while the price consciousness and genetic influence does not have any influence on brand trust in this category.

Hesitation to adoption in the e-grocery retailing in an emerging market

The study aims to identify the various factors influencing adoption of e-grocery in India. The factors which have been analysed in this study include guidance for shopping, transaction security, sensory perception while shopping and product assortment and availability. The impact of these factors has been studied on perceived risk, perceived communicability, perceived compatibility and perceived complexity. The interactions have been hypothesised to influence customers choice of shopping for groceries online. The sample has been selected from the MBA graduates from a leading business school in India as these MBA graduates have joined the program after the work experience and majority of them are married and they are the prospective innovators which will contribute hugely in the success of e-retailing in India. Questionnaire has been administered to 500 respondents and 440 responded. Multiple regression analysis has been used to analyse the data. A thorough understanding of the factors influencing online grocery purchase adoption could lead to the designing effective marketing mix by online retailers to grow their business.

Key determinants for purchasing pirated software among students

This study tries to understand the non-financial factors, which influence the purchase of pirated software. The research design is descriptive in nature. The questionnaire was filled by 400 students selected conveniently from the institutions selected for this study. The study has used factor analysis to validate the constructs. Thereafter, the study have used multivariate regression analysis to assess the influence of independent variables on the dependent variable. The results suggests that factors like value consciousness, lesser knowledge of copyright laws and novelty seeking behaviour of users are key determinants for purchasing pirated software. On the other hand, respondents did not view such purchases as unethical and even though they were aware about areas where the original software was available, still they preferred to purchase the counterfeit products. Moreover, social factors like normative susceptibility and informative susceptibility were also not considered significant.

Determinants of online purchase intention: a study of Emirati consumers

In the online environment, lack of interaction among the buyers and the sellers further establishes that it is essential to understand the antecedents of online purchase intention. This study theorises a conceptual model to establish the relationship of online purchase intention with the antecedents of online purchase intention in the United Arab Emirates (UAE) market. The outcomes of the study are helpful to the online marketers to design a better marketing strategy to influence the online purchase intention of the online customers. The selected constructs borrowed from the literature have been used for data collection from Emirati consumers. Survey data from 478 Emirati consumers have been used to validate the conceptual model by using the factor analysis and multiple regression analysis. The study validates a conceptual model to establish the relationship among the antecedents of online purchase intention with the online purchase intention. The study has found out that brand orientation, prior online purchase experience, impulse purchase orientation, quality orientation and online trust have a significant influence on the online purchase intention. However, brand orientation does not have a significant influence on the online purchase intention.

A motive-based segmentation of Indian domestic tourists

Tourism plays an important role within the Indian economy. To harness the full potential of this growing industry, it is high time that a professional approach is adopted by tourism marketers in terms of their marketing strategies. This study makes an attempt to segment the Indian tourists. By using the descriptive research design, data has been collected from 248 respondents for questionnaire development study and 208 for segmentation study. The results of this study suggest three types of Indian domestic tourists, viz: 1) self-explorers or lonely monks; 2) fun lovers or jolly johns; 3) adventure lovers or risky rookies exist in the Indian market. This segmentation will be useful in designing marketing strategies to lure these segments of the Indian tourists.