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Scalable topic-specific influence analysis on microblogs

Social influence analysis on microblog networks, such as Twitter, has been playing a crucial role in online advertising and brand management. While most previous influence analysis schemes rely only on the links between users to find key influencers, they omit the important text content created by the users. As a result, there is no way to differentiate the social influence in different aspects of life (topics). Although a few prior works do support topic-specific influence analysis, they either separate the analysis of content from the analysis of network structure, or assume that content is the only cause of links, which is clearly an inappropriate assumption for microblog networks. To address the limitations of the previous approaches, we propose a novel Followship-LDA (FLDA) model, which integrates both content topic discovery and social influence analysis in the same generative process. This model properly captures the content-related and content-independent reasons why a user follows another in a microblog network. We demonstrate that FLDA produces results with significantly better precision than existing approaches. Furthermore, we propose a distributed Gibbs sampling algorithm for FLDA, and demonstrate that it provides excellent scalability on large clusters. Finally, we incorporate the FLDA model in a general search framework for topic-specific influencers. A user freely expresses his/her interest by typing a few keywords, the search framework will return a ranked list of key influencers that satisfy the users interest.

Learning to Recommend Related Entities to Search Users

Over the past few years, major web search engines have introduced knowledge bases to offer popular facts about people, places, and things on the entity pane next to regular search results. In addition to information about the entity searched by the user, the entity pane often provides a ranked list of related entities. To keep users engaged, it is important to develop a recommendation model that tailors the related entities to individual user interests. We propose a probabilistic Three-way Entity Model (TEM) that provides personalized recommendation of related entities using three data sources: knowledge base, search click log, and entity pane log. Specifically, TEM is capable of extracting hidden structures and capturing underlying correlations among users, main entities, and related entities. Moreover, the TEM model can also exploit the click signals derived from the entity pane log. We further provide an inference technique to learn the parameters in TEM, and propose a principled preference learning method specifically designed for ranking related entities. Extensive experiments with two real-world datasets show that TEM with our probabilistic framework significantly outperforms a state of the art baseline, confirming the effectiveness of TEM and our probabilistic framework in related entity recommendation.

DQR: a probabilistic approach to diversified query recommendation

Web search queries issued by casual users are often short and with limited expressiveness. Query recommendation is a popular technique employed by search engines to help users refine their queries. Traditional similarity-based methods, however, often result in redundant and monotonic recommendations. We identify five basic requirements of a query recommendation system. In particular, we focus on the requirements of redundancy-free and diversified recommendations. We propose the DQR framework, which mines a search log to achieve two goals: (1) It clusters search log queries to extract query concepts, based on which recommended queries are selected. (2) It employs a probabilistic model and a greedy heuristic algorithm to achieve recommendation diversification. Through a comprehensive user study we compare DQR against five other recommendation methods. Our experiment shows that DQR outperforms the other methods in terms of relevancy, diversity, and ranking performance of the recommendations.

CubeLSI: An effective and efficient method for searching resources in social tagging systems

In a social tagging system, resources (such as photos, video and web pages) are associated with tags. These tags allow the resources to be effectively searched through tag-based keyword matching using traditional IR techniques. We note that in many such systems, tags of a resource are often assigned by a diverse audience of causal users (taggers). This leads to two issues that gravely affect the effectiveness of resource retrieval: (1) Noise: tags are picked from an uncontrolled vocabulary and are assigned by untrained taggers. The tags are thus noisy features in resource retrieval. (2) A multitude of aspects: different taggers focus on different aspects of a resource. Representing a resource using a flattened bag of tags ignores this important diversity of taggers. To improve the effectiveness of resource retrieval in social tagging systems, we propose CubeLSI — a technique that extends traditional LSI to include taggers as another dimension of feature space of resources. We compare CubeLSI against a number of other tag-based retrieval models and show that CubeLSI significantly outperforms the other models in terms of retrieval accuracy. We also prove two interesting theorems that allow CubeLSI to be very efficiently computed despite the much enlarged feature space it employs.

Who are experts specializing in landscape photography?: analyzing topic-specific authority on content sharing services

With the rapid growth of Web 2.0, a variety of content sharing services, such as Flickr, YouTube, Blogger, and TripAdvisor etc, have become extremely popular over the last decade. On these websites, users have created and shared with each other various kinds of resources, such as photos, video, and travel blogs. The sheer amount of user-generated content varies greatly in quality, which calls for a principled method to identify a set of authorities, who created high-quality resources, from a massive number of contributors of content. Since most previous studies only infer global authoritativeness of a user, there is no way to differentiate the authoritativeness in different aspects of life (topics). In this paper, we propose a novel model of Topic-specific Authority Analysis (TAA), which addresses the limitations of the previous approaches, to identify authorities specific to given query topic(s) on a content sharing service. This model jointly leverages the usage data collected from the sharing log and the favorite log. The parameters in TAA are learned from a constructed training dataset, for which a novel logistic likelihood function is specifically designed. To perform Bayesian inference for TAA with the new logistic likelihood, we extend typical Gibbs sampling by introducing auxiliary variables. Thorough experiments with two real-world datasets demonstrate the effectiveness of TAA in topic-specific authority identification as well as the generalizability of the TAA generative model.