Birgitte Norlyk
University of Southern Denmark
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Publication
Featured researches published by Birgitte Norlyk.
Language at Work : Bridging Theory and Practice | 2010
Birgitte Norlyk
Branding normally concerns products or corporations. Coca-Cola is a strong product brand. Applecombines a strong product brand with a unique corporate brand. In the modern businessenvironment, however, the concept of branding now encompasses the branding of managementphilosophies and management activities as reflected in the branding of the popular managementphilosophy of Lean. Language, metaphors and special lexical choices play an important factor in thebranding of Lean management as unique and innovative.
Systime Academic | 2008
Jan Stentoft; Merete Nørby; Birgitte Norlyk; Karsten Wiborg; Nanna Holm
International Journal of Applied Linguistics | 1996
Birgitte Norlyk
Archive | 2008
Jan Stentoft Arlbjørn; Merete Nørby; Birgitte Norlyk; Karsten Wiborg; Nanna Holm
LSP and professional communication | 2008
Ole Helmersen; Karen M. Lauridsen; Birgitte Norlyk
Archive | 2006
Inger Askehave; Birgitte Norlyk
Linguistic insights | 2012
Birgitte Norlyk
Language at Work : Bridging Theory and Practice | 2009
Birgitte Norlyk
Creativity and Innovation Management | 2018
Birgitte Norlyk; Suna Løwe Nielsen; Poul Rind Christensen
Creativity and Innovation Management | 2018
Suna Løwe Nielsen; Birgitte Norlyk; Poul Rind Christensen
