Bong-Gu Jee

The Effect of Demographic and Trip-related Behavioral Factors on Life Satisfaction among the Aged Travel Population

Rapidly increasing aged population provides an ample market opportunity for the Korean travel industry, and from national policy perspective, it poses an fortified demands for welfare tourism. In the fierce competition, this emerging market can serve as a lucrative target market for tourism & travel industry in Korea. In addition, using tourism for the aged as a social welfare policy can be a potentially viable means to mitigate the increase social pressure due to rapid population aging. This rationale is based on the assumption that tourism contributes to higher level of perceived life satisfaction compared to other leisure activities among the aged. In this study, using empirical data collected from 185 respondents aged 55 and above in Cheong Ju area, the effect of demographic factors and trip-related behaviors on life satisfaction was tested. The results indicate that economic and health conditions affect life satisfaction positively, while trip-related behaviors did not exert any significant effect on life satisfaction. In light of the results, practical implications for marketing and policy-making were presented in detail.

Relationship among Level of Performance of Residents to Tourism, Perception of Tourism Effects, and Intension of Citizen Participation

This paper closely examines the relation between ‘how the local residents` involvement in a tourist industry and their perception of tourist development have an influence on tourism` and also `how the understanding of a tourist effect has an influence on the local residents` participating intention in the tourist policy`. The local residents` involvement in the tourist industry was influenced by economical and socio-cultural factors among the influencing perceptions on local festivals, but, statistically, was not influenced by an environmental factor. The local residents` perception of tourist development has influenced on each local festival, and for the rate of influence, the environmental factor was the highest, and in the next order, the residents` intention to participate in tourist policy, the socio-cultural factor, and the economical factor followed. In the relation between local residents` perception of tourist influence and their participating intention, only the factor of socio-culture had a plus(+) influence on the participating intention in the tourist policy. It is expected that this result will be different from the tourist influence of tourist development. Therefore, a study of the perception on the influence of tourist development will be required in the future.

Economy Impact of Tourism Industry in Korea - Input/Output Analysis

The analysis of the tourist industry in relation to the general industries is of high use as a means to measure an economic effectiveness as the interest in the policy of service industry increases. From the Input-Output Tables of both 2007 and 2008, Inverse Matrix Coefficients, Imports Requirement Coefficients, and Value Added Requirement Coefficients have been derived. As a result of analysis, the main indexes of the industry-related analysis have almost no differences as compared with those of the 1980s. In spite of the reduction in the scope of the tourist industry in this paper, it is estimated that the reason why the above-mentioned result has been derived is that the influence of today`s tourist industry grows bigger than that of the past. In the future studies, the agreement on the classification of tourist industry is requested. In addition, all kinds of calculations have to be derived in general, and the general parts of the tourist industry have to be analyzed in details.

Making the Concept of city brand for using tourism contents -C city-

The focus on the tourism development after executing the local self-governing system has been changed into a software from a hardware. Especially, the local self-governing bodies in recent years have found their local attractions, and then made them into the tourist contents (branded as a kind of commercial article) which can represent their local culture and environment. They are positively making the most of the contents for their public relations. But, as the tourist contents are used as a limited form, they need to be developed as a city brand which is comprehensive and unifying. Accordingly, in this paper, the C-city was selected as an example. and a city brand of C-city was made on the basis of the tourist contents.

Economic Impact of Tourism Industry in Korea -An Input-Output Analysis-

The aim of this article is to build up the model related to our industry, including the tourist industry. And all kinds of the inducement coefficients of the tourist industry were compared and analyzed among industries. In an analysis of economic effects on the tourist industry, the analysis related to industries is a useful method. Accordingly, the analysis related to industries was used in order to measure the relations of influence between the tourist industry and other ones.

Students' satisfaction with their major and its influence on organizational commitment and behavior intentions to pursue career in the tourism-related fields among tourism-major college students

This study examined how students` satisfaction with their major department influences their organizational commitment and intention to pursue a career in tourism-related fields among college students majoring in hospitality and tourism. The results indicated that their overall satisfaction with their department affected positively their organizational commitment but not the behavioral intention to pursue career in the tourism-related fields. Organizational commitment, on the other hands, exerted a positively significant influence behavioral intention to pursue tourism-related career. The results of this study underscored the needs for the educators to manage students` psychological attachment to the department they belong to and their major field of study. Continuous relationship-building efforts should be made for the students to pursue tourism-related career after graduation. Such efforts include efficient communication between faculty and students, extended supports from the school and alumni to the students, and last but not the least, sufficient supports from colleges.

The Effect of the of Hotel Information System(HIS) quality on Acceptance Level and Personal & Organizational Performance

As the role that information system and technique plays in hotel firms is critical, the quality of IS and IT is considered as one of most important factors that determine success of hotel firms. This study aims to examine the influences of the quality of IS/IT exerted on the user`s level of acceptance of the HIS and the operational performance on both personal and organizational levels. Based on the data collected from 256 employees in reservation departments of 3 Seoul and 3 Busan deluxe hotels, the study tested the applied TAM model. The results indicated that the quality of IS/IT affects the user`s acceptance level (eg., satisfaction and perceived usefulness), and such acceptance behavior affects reservation employees` performance on both personal and organizational levels. Managerial implications are also presented for researchers and practitioners of hotel firms.