Brad MacKay

Information Warfare and New Organizational Landscapes: An Inquiry into the ExxonMobil–Greenpeace Dispute over Climate Change

A defining characteristic of the emergence of new organizational landscapes is that information is not just being used as a tool by organizations, as it is more usually understood, but also as a weapon in a ‘war of position’. As organizations seek to influence public perception over emotive issues such as climate change, conflict at the ideational level can give rise to information warfare campaigns. This concerns the creation and deployment of often ideologically infused ideas through information networks to promote an organization’s interests over those of its adversaries. In this article, we analyse the ways in which ExxonMobil and Greenpeace employ distinctive informational tactics against a range of diverse targets in their dispute over the climate change debate. The purpose of this article is to advance the neo-Gramscian perspective on social movement organizations as a framework for understanding such behaviour. We argue that information warfare is likely to become common as corporations and non-governmental organizations are increasingly sensitive to their informational environment as a source of both opportunity and possible conflict.

Back to the Future: History and the Diagnosis of Environmental Context

Traditionally, scenario thinking has been a planning tool used for improving foresight by generating alternative stories of future contexts. Such stories should enable organizations to develop better contemporary strategies and policies. However, scenario thinking has been charged with a failure to identify weak signals in contextual environments, thereby placing its strategic reputation in the balance. In this paper, we examine the scenario-building process, expose the weaknesses inherent therein, and suggest remedies for improving the strategic narrative. In particular, we investigate the linkages between scenario thinking into the past—referred to as counterfactual reasoning in psychology—and scenario thinking into the future, and their role in generating and understanding context as an emergent phenomenon. The concept of causal fields is adapted from anthropology as a diagnostic technique for assessing the weak cues to causality that influence the generation of alternative contexts. Its incorporation into the scenario method is proposed as a partial solution to the previous travails of scenario thinking.

Inward foreign direct investment and constitutional change in Scotland

Purpose – The purpose of this paper is to undertake an analysis of the implications of potential Scottish independence for inward foreign direct investment (FDI), multinational enterprise strategies and the local economy. Design/methodology/approach – This paper takes a multidisciplinary approach drawing on literature and evidence in the international business and management, political economy and economic geography fields to analyse the role and impact of inward FDI in Scotland following possible Scottish independence. Findings – Scotland continues as an attractive location for FDI, with greater diversity than hitherto. While the country’s comparative advantages in immobile natural resources provide some protection from uncertainty, weak embeddedness is a risk factor irrespective of independence. A range of transition costs of independence are identified, which could be high and of indeterminate duration, and some will be sector-specific. There are also new possibilities for tailoring of policies and pot...

Implications for International Business of Separatist Movements: The Case of Scottish Independence

In September 2014, the people of Scotland will vote in a referendum proposing that Scotland should become an independent country. If voters in Scotland accept the proposal, Scotland would become a new country. The White Paper containing the case for independence (Scottish Government, 2013) clearly states that an independent Scotland would continue to be an open economy. In these circumstances, foreign direct investment (FDI) both inward and outward, and foreign trade, would be central to the Scottish economy. In effect, a yes vote leads to the creation of a new small developed economy that is heavily integrated into the global economy. In different parts of the world, separatist movements are seeking to break away from the countries they currently are part of, for example, Wallonia and Flanders in Belgium, Catalonia, and the Basque Country in Spain, Quebec in Canada, various parts of Indonesia and in many other places. International business research has not investigated the implications for FDI and trade of the possibilities of successful separatist movements creating new small open economies. It is possible that a number of new small open economies could emerge in the coming years. There is research, but not much, on existing small open economies and FDI and trade (Barry and Kearney, 2006; Hooley et al, 1996). This work reveals that small open economies can prosper and attract considerable volumes of FDI that often stimulates exports.