Brent Coker

Freedom to Surf: The Positive Effects of Workplace Internet Leisure Browsing

It is commonly believed that for workers to browse the Internet for personal reasons during work hours is non‐productive. Contesting this belief, this study documents positive effects of workplace Internet leisure browsing (WILB) on employee productivity. It is argued that WILB is an unobtrusive interruption which enables restoration of mental capacity and fosters feelings of autonomy.

Workplace Internet Leisure Browsing

In many organizations, non-work-related web surfing is discouraged. In this research we propose non-work-related web surfing replenishes attentional resources, much like restful legitimate breaks. We tested our prediction in two studies: a controlled experiment vigilance task and a nationwide survey. The results of the experiment suggest that Workplace Internet Leisure Browsing replenishes attentional resources more than less enjoyable types of breaks. The nationwide survey finds a correlation between Workplace Internet Leisure Browsing and perceived productivity for those brought up with the Internet (those younger than 30). Our results add to attention resource theory by providing evidence suggesting enjoyable breaks enable greater continued task vigilance than less enjoyable breaks. We also identify attitudinal differences toward non-work-related web surfing between older and younger workers.

Measuring internet product purchase risk

Purpose – The purpose of this paper is to develop and validate a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level.Design/methodology/approach – A two‐dimensional scale to measure internet Product Purchase Risk (IPPR) was developed and tested in three studies. In the first study a preliminary pool of items was generated with evidence of content validity. In the second study the IPPR scale was purified using principal axis factor analysis. In the third study evidence of criterion‐related, known‐group, nomological, and discriminant validity was demonstrated.Findings – The IPPR scale was found to successfully capture the variance of evaluation judgement and internet security risk. IPPR was also found to have a quadratic relationship with experience purchasing a product category from the internet.Research limitations/implications – Although strong evidence to suggest construct validity was demonstrated, it is understood that efforts to establish t...

Antecedents to Website Satisfaction, Loyalty, and Word-Of-Mouth

Satisfaction, loyalty, and likelihood of referral are regarded by marketers and the Big Three diagnostics leading to retail profitability. However, as yet no-one has developed a model to capture all three of these constructs in the context of the internet. Moreover, although several attempts have been made to develop models to measure quality of website experience, no-one has sought to develop an instrument short enough to be of practical use as a quick customer satisfaction feedback form. In this research we sought to fill this void by developing and psychometrically testing a parsimonious model to capture the Big Three diagnostics, brief enough to be used in a commercial environment as a modal popup feedback form.

Moving to multi-channel E-commerce : Lessons learned from a case study of an apparel and home-ware catalogue company

ABSTRACT After the “dot-com bust” there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers. We talked to the management team of one of the most successful multi-channel apparel and home-ware retailers in Australasia about the business and technology factors that enabled their growth. We found seven key business strategies enabled growth and expansion into new channels, including e-commerce: integrated operational functions, channel synergy, logistics management, presenting a consistent brand, effective customer management, learning from customers, and informed imitation. These strategies were supported by integrated information technology applications. At the time of our study, the recently added Internet channel was not fully integrated with the other core systems. This was being adequately managed through strong internal processes but had the potential to constrain future growth in this channel. We examine the factors that led to the firms success and some of the issues and constraints they are experiencing. We then extract from their experiences the lessons that can be learned by other organisations.

ANTECEDENTS TO WEBSITE SATISFACTION, LOYALTY, AND WORD-OF-MOUTH

Satisfaction, loyalty, and likelihood of referral are regarded by marketers and the Big Three diagnostics leading to retail profitability. However, as yet no-one has developed a model to capture all three of these constructs in the context of the internet. Moreover, although several attempts have been made a developing models to measure quality of website experience, no-one has sought to develop an instrument short enough to be of practical use as a quick customer satisfaction feedback form. In this research we sought to fill this void by developing and psychometrically testing a parsimonious model to capture the Big Three diagnostics, brief enough to be used in a commercial environment as a modal popup feedback form.