Brian H.S. Kim

An Analysis of the Components and Measurement of Brand Equity in Residential Areas: A Case Study of Bundang and Ilsan in Korea

Abstract City and place marketing is highly recognized in urban planning and management. As one of the brand marketing resources, the brand and brand equity of residential areas draws considerable attention. No attempt was made in previous studies to explore the components of brand equity, causality of components and measurement strategies of brand equity in residential areas. This study establishes a conceptual model to estimate the brand equity in residential areas and to identify a method for evaluating brand equity components with their relationships using modification of general goods and services through a brand equity evaluation model. The results indicate that brand awareness and brand personality have a direct influence on brand equity, while perceived quality has an indirect influence due to intermediation by reputation. In addition, brand awareness, perceived quality, and reputation in Bundang are higher than those in Ilsan.

Elicitation of health values from mortality risk reduction

Abstract There are concerns regarding uncertainty about the accuracy of applying available empirical willingness-to-pay (WTP) estimates for reducing accidental deaths to value changes in risks of pollution-related deaths. In this study, we develop a theoretical model on defining WTP, and its determinants, and derive WTP estimates for changes in pollution-related mortality risks with varying morbidity and timing attributes. A survey is designed and conducted with 100 subjects. Each subject was to complete five choice sets and provided a range of implicit values of statistical life (VSL). The choices are estimated using the logit procedure. And, using the results of estimated multinomial logit model, the VSL is estimated to about

The Effect of Spatial Structure and Dynamic Externalities on Local Growth in Seoul Metropolitan Area

6.2 million.

Influencing factors to have an additional child by working women in Korea

Abstract The objective this study is to explain the effect of dynamic externalities and spatial structure on urban growth through small-scale unit analysis. Empirical models measure the degree of specialisation, diversity, and competition and the effect in Seoul Metropolitan Area (SMA). Positive and negative agglomeration effects occur simultaneously in sub-centers depending on the industrial type. Decentralisation occurs because of the manufacturing industry, whereas the service industry remains influential at the urban center. Dynamic externalities at sub-center in SMA show similar patterns in most industries. Lower growth in highly specialised industries and high growth in more diversified industries.

Impacts of household loan regulation on financial stability: evidence from Korea

Abstract This study aims to explore the effects of individual and regional characteristics on working women’s intention of additional childbirth in Korea. Since most the individuals generally revolve within their own hierarchically structured regions, data from 2012 Population and Housing Census Statistics are utilized in the analysis. The hierarchical generalized liner model is employed to find out the effects of individual and regional factors, while comparisons of these results are made using the binary logistic model. And finally, Heckman 2-stage model is applied in order to determine if selection bias is present. The results indicate that the working women ultimately deal with economic aspects on their decision for additional childbirth. Regional characteristics variables, namely unemployment rate, city type, private education cost, workplace daycare facilities and government budget for childcare, reflect economic aspects in households. These findings address important policy implications to overcome low fertility rate in the era of increasing number of working women.

Effects of Urban Spatial Structure on Travel Behavior and Transportation Energy Efficiency in Korea

The paper examines whether banking regulations and monetary policy contributed to controlling the fragility of household debt in Korea. The results show that housing loan regulations such as debt to income regulation contributed to a lower household debt delinquency ratio. Lowering the target interest rate provided additional stabilisation of the delinquency ratio. It is recommended that the government adopt an appropriate mix of regulation and monetary policy to control household financial fragility. The financial supervisory services need to be involved in managing debt to income regulation and minimising financial instability and financial market distortions. Further, the monetary authority has to adopt a more effective position in controlling the real lending interest rate and the delinquency ratio of household loans. Such a policy mix will improve effectiveness in controlling financial fragility, especially at a time of financial crisis.

Efficiency of the Banking Industry Structure in Korea

This study evaluates transportation energy efficiency with respect to various forms of urban structures. Empirical models are developed by using the population and employment of the cities in Korea. Spatial structure is measured by the degree of concentration and the clustering index and uses relative and weighted indices. A two-stage least squares model is developed because spatial structure primarily affects changes in travel distance, which consequently affect traffic volume and transportation energy consumption. Empirical results vary with city size. Small cities with deconcentrated and clustered areas are transportation energy efficient and effective in promoting clustering within a specific region and enhancing accessibility for employment and service. On the other hand, promoting concentration and declustering patterns are a more effective strategy to decentralize population, mitigate agglomeration diseconomies, and ultimately reduce transportation energy consumption in large cities. Therefore, population and employment level within a spatial distribution should be understood to adopt an optimal spatial strategy for influencing travel behavior and energy consumption.