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Featured researches published by Bruce Small.


Public Understanding of Science | 2005

What do individuals in different science groups within a life sciences organization think about genetic modification

Mark W. Fisher; Bruce Small; Hein Roth; Mary Mallon; Bryce Jerebine

An assessment was undertaken of the attitudes of individuals within the science community towards a program to produce genetically modified cattle for altered milk composition, expectantly allowing for research into the treatment of multiple sclerosis in humans. The majority of respondents to an electronic survey expressed favorable attitudes to the program, thought it beneficial, respected individual freedom and was fair and just and disagreed that it was harmful. A passion for science and having a suitable lifestyle were the most important motivating factors for individuals. Finally, there were a wide range of responses to a number of cultural beliefs or myths. Science grouping significantly affected the responses. Compared with Systems and Land groups, Plant and Reproduction groups more strongly agreed with the project, thought it less harmful to interest groups, felt that genetic modification of animals was more morally acceptable, and more strongly agreed with the myth statements. These results indicate a diversity of beliefs and attitudes towards genetic modification amongst those within the science community, and highlight the importance of understanding ethics and myths in dealing with them. It is suggested that the diversity of beliefs could be better used to help shape public policy and understanding of biotechnology.


New Zealand Journal of Crop and Horticultural Science | 2010

Interviews with New Zealand community stakeholders regarding acceptability of current or potential pest eradication technologies

Joanna Gamble; Tracy Payne; Bruce Small

Abstract The exploratory study aimed to understand the range of community responses to three pest eradication technologies proposed for use in New Zealand and to examine community perceptions of past incursion responses, with the aim of improving future responses. Qualitative techniques were used to elicit information from a small group of people selected from the general public, the Department of Conservation and three government councils. Participants were fairly trusting of the basic information provided to them about the three technologies, and as a result were generally accepting of aerial spraying of pheromones and sterile insect technology. However, the use of aerial sprays presented some concerns. More in-depth information, the manner in which it was presented, and how the community was be included in the decision-making process were likely to be the significant influences in predicting the public response to eradication attempts in the future. Recommendations for future research are discussed.


International Journal of Sustainable Development | 2007

Sustainable development and technology: genetic engineering, social sustainability and empirical ethics

Bruce Small

Sustainability models are analysed and the ontological relationship between the dimensions of sustainability are discussed. A sustainable values framework generated from some New Zealand research is presented. The focus is then narrowed predominantly to social sustainability and technological development. It may be argued that in democratic societies the science community and the government have a duty to take into account the attitudes, values and beliefs of the public, regarding development of Promethean technologies. However, attitudes, values and beliefs about technologies evolve and change across time, place and culture. Different stakeholder groups may contest sustainable development of a new technology in at least two different ways: firstly, facts regarding the effects of the technology may be disputed (i.e. the science is contested) and; secondly, normative values regarding the technology and its applications may also be contested.


International Journal of Agricultural Sustainability | 2016

Values, trust, and management in New Zealand agriculture

Bruce Small; Pike Brown; Oscar Montes de Oca Munguia

This study provides empirical evidence of the link between outlook and practice among farmers, foresters, and growers in New Zealand. Specifically, we use a large, nationally representative survey to assess how foci on production and environmental outcomes influence the adoption of six good management practices aimed at increasing agricultural sustainability. We then show that while environmentally oriented and production-oriented decision-makers are statistically more prepared to take risks, all rural decision-makers are more likely to adopt new technologies and good practices after seeing their relative advantages successfully demonstrated. Next, we show that social and professional networks are small, often limited to five or fewer operators, which begs the question about how the risk-averse operators become informed about good practice. Hence, we ultimately analyse trust in order to identify other credible demonstrators or informants. We find that veterinarians are the most trusted source of information and that government (at all levels) is the least.


Journal of Occupational and Organizational Psychology | 2002

Asking applicants what they would do versus what they did do: A meta‐analytic comparison of situational and past behaviour employment interview questions

Paul J. Taylor; Bruce Small


Ecological Economics | 2006

Technology and ecological economics: Promethean technology, Pandorian potential

Bruce Small; Nigel Jollands


International Studies of Management and Organization | 2007

Science, Society, Ethics, and Trust: Scientists' Reflections on the Commercialization and Democratization of Science

Bruce Small; Mary Mallon


Land Use Policy | 2016

Agents for diffusion of agricultural innovations for environmental outcomes

Philip Brown; Georgina Hart; Bruce Small; Oscar Montes de Oca Munguia


Journal of Agricultural & Environmental Ethics | 2005

Measuring Biotechnology Employees’ Ethical Attitudes towards a Controversial Transgenic Cattle Project: The Ethical Valence Matrix

Bruce Small; Mark W. Fisher


The International Journal of Interdisciplinary Organizational Studies | 2015

Developing Reliable and Valid Measures for Science Team Process Success Factors in Transdisciplinary Research

Oscar Montes de Oca Munguia; Bruce Small; Tracy Payne

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