Byeng-Hee Chang

Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were employed: brand-related variables, objective features, information sources, and distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association of America rating (PG and R), release periods (Summer and Easter), and number of first-week screens were significantly related to total box office performance.

Exploring factors affecting the adoption and continuance of online games among college students in South Korea Integrating uses and gratification and diffusion of innovation approaches

This study approached online games as an innovation and new medium with both Uses and Gratifications Perspective and Diffusion of Innovation Theory as theoretical frames. Based on a survey sample of Korean college students, this study investigated the differences in game adoption (1) between adopters (including continuers and discontinuers) and nonadopters (including potentials and resistors), (2) between continuers and discontinuers, and (3) between potentials and resistors of online games. Multiple logistic regression analyses showed that demographic profiles and innovativeness were strong predictive constructs for predicting online game adoption.

Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters.

Toward an integrated model of software piracy determinants: A cross-national longitudinal study ☆

Abstract This study examines the factors that affect a country’s level of software piracy. In addition, we conducted a panel regression to assess the roles of 13 variables on software piracy rates in 77 countries. Since political and regulatory means typically play a direct role in controlling piracy, this study reviews the endogeneity of intellectual property protection to assess its mediatory role. It was found that economic development, trade, individualism, education, country freedom, regulatory protection, and computer penetration all significantly affected the level of software piracy within each country. Economic freedom, power distance, and high-tech export/import only influenced software piracy when mediated by regulatory protection. This paper has implications for the integration of macro and micro factors related to software piracy.

Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data

This study empirically investigates the effect of mobile app types, and the moderating effects of gender and age on mobile apps usage through actual user experience and behaviour log data, as captured by metered software on 7,374 panellists comprised of mobile phone users in the United States in 2013. The apps usage variable is examined from both the width i.e., reach and depth i.e., time and frequency intensity aspects to capture the multiplicity of mobile apps usage behaviour. The results of this study demonstrated that all of the mobile apps usage dimensions reach, time usage intensity and frequency usage intensity were significantly affected by the type of mobile app, with the exception of specific mobile apps in each dimension, by utilising multiple regression with dummy variables. Furthermore, the effect of the mobile app type on its usage was mostly moderated by age alone.

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

ABSTRACT This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.