C. P. Rao

The Relationship Between Changes in Importance of Store Attributes and Employment Status of Female Heads of Household: An Empirical Investigation

The purpose of this study is to assess the impact of changing economic conditions on female consumers’ store selection and patronage orientations. Specifically, primary emphasis is to consider employment status of the female head (or wife) of the household in explaining the relationship between the changes in the economic situation in the past few years and their effects on female shoppers’ store selection behavior.

Key Factors for Successful Marketing in Japan

The need for close politico-economic relations between the U.S. and Japan are essential and beneficial not only to these two nations, but to the entire free world. While many problems and hurdles may be encountered by U.S. firms attempting to do business in Japan, the financial rewards can be significant. This paper discusses and identifies the specific U.S. corporate experiences which reflect how these companies have overcome the many trade barriers in Japan. This paper also attempts to identify and discuss marketing management implications of key strategic factors to U.S. firms for successful marketing in Japan.

An Evaluation of the Role of Marketing Programs in the Development Process: The Case of Eastern Europe

Marketing has a vital role to play in the economic and social changes of a nation. In this paper, the focus is on the relevance of marketing in establishing the national economic and social goals in the context of the Eastern European economy. Furthermore, the attempt is made to demonstrate the usefulness of the marketing approach to solving the macroeconomic social problems facing the region. Several barriers to marketing in Eastern European countries are enumerated, and emphasis needs to be placed on removing the barriers and promoting changes that will allow marketing to best perform its critical function of stimulating economic growth.

Just-In-Time (Jit) Retailing

Just-in-time (JIT) retailing is an American innovation. Using JIT concepts in purchasing merchandise, certain large retailers in particular are able to maximize profits and productivity. This paper presents a glimpse of how JIT methods are used at Wal-Mart, and discusses implications for other retailers.

Personal Perceptual Factors in Organizational Buyer Behavior

Industrial buyer behavior literature emphasized the importance of personal perceptual factors. In this paper, the degree of congruence among product, self and company concepts were investigated. Differences in conceptual congruence based on size of the business firms were also identified. Implications of the research findings were discussed.