Carlota Batres

The influence of the digital divide on face preferences in El Salvador : People without internet access prefer more feminine men, more masculine women, and women with higher adiposity

Previous studies on face preferences have found that online and laboratory experiments yield similar results with samples from developed countries, where the majority of the population has internet access. No study has yet explored whether the same holds true in developing countries, where the majority of the population does not have internet access. This gap in the literature has become increasingly important given that several online studies are now using cross-country comparisons. We therefore sought to determine if an online sample is representative of the population in the developing country of El Salvador. In studies of Hispanic men and women aged 18–25, we tested facial masculinity and adiposity preferences by collecting data in person as well as online. Our results showed that there were no differences in preferences between people who reported having internet access, whether they were tested online or in person. This provides evidence that testing style does not bias preferences among the same population. On the other hand, our results showed multiple differences in preferences between people who reported having internet access and people who reported not having internet access. More specifically, we found that people without internet access preferred more feminine men, more masculine women, and women with higher adiposity than people with internet access. We also found that people without internet access had fewer resources (e.g. running water) than people with internet access, suggesting that harshness in the environment may be influencing face preferences. These findings suggest that online studies may provide a distorted perspective of the populations in developing countries.

Influence of Perceived Height, Masculinity, and Age on Each Other and on Perceptions of Dominance in Male Faces

Several studies have examined the individual effects of facial cues to height, masculinity, and age on interpersonal interactions and partner preferences. We know much less about the influence of these traits on each other. We, therefore, examined how facial cues to height, masculinity, and age influence perceptions of each other and found significant overlap. This suggests that studies investigating the effects of one of these traits in isolation may need to account for the influence of the other two traits. Additionally, there is inconsistent evidence on how each of these three facial traits affects dominance. We, therefore, investigated how varying such traits influences perceptions of dominance in male faces. We found that increases in perceived height, masculinity, and age (up to 35 years) all increased facial dominance. Our results may reflect perceptual generalizations from sex differences as men are on average taller, more dominant, and age faster than women. Furthermore, we found that the influences of height and age on perceptions of dominance are mediated by masculinity. These results give us a better understanding of the facial characteristics that convey the appearance of dominance, a trait that is linked to a wealth of real-world outcomes.

Positive facial affect looks healthy

ABSTRACT A healthy appearance is linked to important behavioural outcomes. Here we investigated whether positive facial affect is a cue for perceived health. In study one, two groups of participants rated the perceived health or perceived happiness of a large set of faces with neutral expressions. Perceived happiness predicted perceived health, as did anthropometric measures of expression. In a second experimental study, we collected ratings of perceived health for a wide age range of target faces with either neutral or smiling expressions. Smiling faces were rated as being much healthier looking than neutral faces, confirming that facial expression plays a role in the perception of health. A third study investigating attractiveness as a possible mediator found that expression still had a significant direct effect on perceived health, after accounting for attractiveness. Together, these studies systematically show that facial affect plays a critical role in shaping our perceptions of health in others.

Collecting data cross-culturally : methodological challenges that arise when testing non-WEIRD populations

This case study will present several issues that arose when collecting data in-person in the countries of El Salvador, Argentina, and Colombia. We will pinpoint some of the key methodological challenges of cross-cultural survey research as well as present strategies that can be implemented to minimize such challenges. It is our hope that discussing the obstacles that we encountered as well as sharing how we dealt with such obstacles will allow other researchers to anticipate and mitigate potential difficulties and therefore promote cross-cultural testing.

Differential effects of makeup on perceived age

Makeup accentuates three youth-related visual features - skin homogeneity, facial contrast, and facial feature size. By manipulating these visual features, makeup should make faces appear younger. We tested this hypothesis in an experiment in which participants estimated the age of carefully controlled photographs of faces with and without makeup. We found that 40- and especially 50-year-old women did appear significantly younger when wearing makeup. Contrary to our hypothesis, 30-year-old women looked no different in age with or without makeup, while 20-year-old women looked older with makeup. Two further studies replicated these results, finding that makeup made middle-aged women look younger, but made young women look older. Seeking to better understand why makeup makes young women look older, we ran a final study and found evidence that people associate makeup use with adulthood. By activating associations with adulthood, makeup may provide an upward bias on age estimations of women who are not clearly adult. We propose that makeup affects social perceptions through bottom-up routes, by modifying visual cues such as facial contrast, facial feature size, and skin homogeneity, and also through top-down routes, by activating social representations and norms associated with makeup use.

Familiarity with Own Population’s Appearance Influences Facial Preferences

Previous studies have found that individuals from rural areas in Malaysia and in El Salvador prefer heavier women than individuals from urban areas. Several explanations have been proposed to explain these differences in weight preferences but no study has explored familiarity as a possible explanation. We therefore sought to investigate participants’ face preferences while also examining the facial characteristics of the actual participants. Our results showed that participants from rural areas preferred heavier-looking female faces than participants from urban areas. We also found that the female faces from the rural areas were rated as looking heavier than the female faces from the urban areas. Our findings are consistent with the hypothesis that familiarity may be contributing to the differences found in face preferences between rural and urban areas given that people from rural and urban areas are exposed to different faces.

Domestic violence shapes Colombian women’s partner choices

Potential protection from violence has been suggested as an explanation for women’s preferences for more masculine partners. Previous studies, however, have not considered that violence may be multi-modal, and hence come from different sources. Therefore, we tested the effect of different fears of violence (i.e. vulnerability to public crime, likelihood of within-partnership violence) on masculinity preferences of women from Colombia, a country known for its high rates of violence. Eighty-three adult heterosexual women (mean age ± SD = 26.7 ± 6.01) answered a survey that included questions about health (e.g. frequency of illnesses during the last year and during childhood), access to media (e.g. time spent watching television, frequency of internet use), education (i.e. highest level achieved) and violence perceptions. Participants’ masculinity preferences for Salvadoran, European and Colombian male faces were recorded. Factor analysis revealed two different factors for the answers to questions related to violence. One factor loaded mostly on questions related to public violence and the second factor related to domestic violence. We found that women with higher scores on the domestic violence factor preferred significantly less masculine Colombian male faces. Even after controlling for participant age, education, access to media (TV and internet) and health-related factors, the domestic violence factor contributed significantly to explaining masculinity preferences. The results presented here suggest that women’s preferences for masculinity may be a strategy to avoid aggressive partners and that the source of violence matters in mate choice.Significance statementWomen who perceive higher risks of domestic violence prefer less masculine looking partners. Using an experimental approach, we show that Colombian women who feel more in danger of violence within partnership prefer the faces of less masculine males. This was true even after controlling for women’s education level, health and access to media.

Early menarche is associated with preference for masculine male faces and younger preferred age to have a first child

One developmental factor that is associated with variation in reproductive strategy is pubertal timing. For instance, women who experience earlier menarche have their first pregnancy earlier and prefer more masculinized male voices. Early menarche may also lead to preferences for masculine faces, but no study has shown such a link. We therefore investigated the relationships between pubertal timing, reproductive plans, sexual attitudes and behaviors, and masculinity preferences in nulliparous women aged 18–30 from the United Kingdom (N = 10,793). We found that women who experienced earlier menarche reported a younger preferred age to have a first child and showed stronger masculinity preferences. This provides evidence that women experiencing early menarche not only have children earlier but notably plan to have children earlier. Additionally, our findings provide evidence that age of menarche influences partner selection, which is instrumental for the implementation of reproductive strategies.