Carme Ferré-Pavia

The perceived effects of televised political satire among viewers and the communication directors of political parties: A European case

This study broaches the question of the impact of televised political satire as perceived by viewers. It offers a new perspective: the differing perceptions of citizens and the communication directors of political parties regarding its capacity for bringing about changes or contributing to the diffusion of information about political issues. The main research question is about whether there are differences between the views of citizens and those of the communication directors of political parties regarding the perceived effects of the satirical Spanish programme Polònia. As a result of data obtained by means of three cross-referenced methodological approaches (random surveys, focus groups and interviews), it is concluded that political communication directors consider that the satire is closer to real events than citizens do, and believe that it has a considerable persuasive effect. However, the citizens consulted in the sample deny that it could heighten their interest in politics or lead to a change of opinion.

Future Business Innovation in Minority Language Media

This article investigates innovation in the media business models that some European minority-language news organizations are implementing in these times of economic crisis. It entails a shift in the underlying business and service philosophy which interpellates the community and pleads for a change in their mutual relationship. The research is based on the case studies of two private media companies from the Catalan and Basque language media systems that were experiencing economic and financial difficulties. Conducting inspirational advertising campaigns, the news organizations issued a call for readers and non-readers to make a funding commitment to the project, a pledge to provide new revenues and liaisons, while retaining and enhancing the standard income streams. In brief, it is about going back to the basics of active community projects and involvement.

Facts and transformations in European minority language media systems amid digitalization and economic crisis

This article investigates the reality and variations of the European minority language media systems between 2009 and 2016, a period of serious economic crisis and accelerated digitalization process. To that aim, several parameters were measured: structure of the media systems and changes during that period along the variables of media type, ownership and reach; presence and relevance of major media in each of the communities; number and variation of full-time journalists; and the density or relative weight of the media systems with regard to the speaking population. The 10 minority languages under analysis (Basque, Catalan, Galician, Corsican, Breton, Frisian, Irish, Welsh, Scottish-Gaelic and Sámi) represent a wide range of communities. The relevance of the study lies in its direct comparative nature and in the fact that it thoroughly updates previous scholarly literature, measuring the changes which occurred within the 10 media systems.