Carol L. Silva

Information and effort in contingent valuation surveys: application to global climate change using national internet samples ☆

This contingent valuation study investigates the issues of information access and respondent effort, and is based on a series of national Internet samples. The focus is on a split-sample treatment, Basic Information (BI) versus Enhanced Information (EI). In the latter, significantly expanded information is provided about global climate change and the Kyoto Protocol. Using a referendum format, we compare the treatment effect (BI versus EI) on willingness to pay (WTP). We develop measures of respondent effort in accessing optional information, through the technology of Web-based surveys, and jointly model effort and WTP using a simultaneous estimation approach. Results support the use of the joint modeling approach for objective measures of respondent effort and WTP. Respondent effort is shown to be positively and significantly related to WTP. However, use of the optional menu is rather modest (counts of pages and time spent), and is highly variable (both across pages and respondents).

Weather, Climate, and Worldviews: The Sources and Consequences of Public Perceptions of Changes in Local Weather Patterns*

This paper analyzes the changes Americans perceive to be taking place in their local weather and tests a series of hypotheses about why they hold these perceptions. Using data from annual nationwide surveys of the American public taken from 2008 to 2011, coupled with geographically specific measures of temperature and precipitation changes over that same period, the authors evaluate the relationship between perceptions of weather changes and actual changes in local weather. In addition, the survey data include measures of individual-level characteristics (age, education level, gender, and income) as well as cultural worldview and political ideology. Rival hypotheses about the origins of Americans’ perceptions of weather change are tested, and it is found that actual weather changes are less predictive of perceived changes in local temperatures, but better predictors of perceived flooding and droughts. Cultural biases and political ideology also shape perceptions of changes in local weather. Overall, the analysis herein indicates that beliefs about changes in local temperatures have been more heavily politicized than is true for beliefs about local precipitation patterns. Therefore, risk communications linking changes in local patterns of precipitation to broader changes in the climate are more likely to penetrate identity-protective cognitions about climate.

Reversing Nuclear Opposition: Evolving Public Acceptance of a Permanent Nuclear Waste Disposal Facility

Nuclear facilities have long been seen as the top of the list of locally unwanted land uses (LULUs), with nuclear waste repositories generating the greatest opposition. Focusing on the case of the Waste Isolation Pilot Plant (WIPP) in southern New Mexico, we test competing hypotheses concerning the sources of opposition and support for siting the facility, including demographics, proximity, political ideology, and partisanship, and the unfolding policy process over time. This study tracks the changes of risk perception and acceptance of WIPP over a decade, using measures taken from 35 statewide surveys of New Mexico citizens spanning an 11-year period from fall 1990 to summer 2001. This time span includes periods before and after WIPP became operational. We find that acceptance of WIPP is greater among those whose residences are closest to the WIPP facility. Surprisingly, and contrary to expectations drawn from the broader literature, acceptance is also greater among those who live closest to the nuclear waste transportation route. We also find that ideology, partisanship, government approval, and broader environmental concerns influence support for WIPP acceptance. Finally, the sequence of procedural steps taken toward formal approval of WIPP by government agencies proved to be important to gaining public acceptance, the most significant being the opening of the WIPP facility itself.

Geoengineering and Climate Change Polarization

The cultural cognition thesis posits that individuals rely extensively on cultural meanings in forming perceptions of risk. The logic of the cultural cognition thesis suggests that a two-channel science communication strategy, combining information content (“Channel 1”) with cultural meanings (“Channel 2”), could promote open-minded assessment of information across diverse communities. We test this kind of communication strategy in a two-nation (United States, n = 1,500; England, n = 1,500) study, in which scientific information content on climate change was held constant while the cultural meaning of that information was experimentally manipulated. We found that cultural polarization over the validity of climate change science is offset by making citizens aware of the potential contribution of geoengineering as a supplement to restriction of CO2 emissions. We also tested the hypothesis, derived from a competing model of science communication, that exposure to information on geoengineering would lead citizens to discount climate change risks generally. Contrary to this hypothesis, we found that subjects exposed to information about geoengineering were slightly more concerned about climate change risks than those assigned to a control condition.

Information Disclosure Requirements and the Effect of Soil Contamination on Property Values

This paper extends previous research assessing the effects of environmental pollution on property values, and the specific issue of information disclosure requirements on future real estate transactions. Given that various information disclosure requirements were imposed in most US states during the 1990s, it is important to begin to understand their anticipated effects. Using a case of soil contamination in Corpus Christi, TX, USA, this paper applies the contingent valuation method using telephone survey data to investigate the effect of a split-sample information disclosure treatment concerning soil contamination on the willingness to pay of potential home buyers. The authors apply a mixture modelling approach to better explain the effect of the information disclosure requirement.

False Alarms and Missed Events: The Impact and Origins of Perceived Inaccuracy in Tornado Warning Systems

Theory and conventional wisdom suggest that errors undermine the credibility of tornado warning systems and thus decrease the probability that individuals will comply (i.e., engage in protective action) when future warnings are issued. Unfortunately, empirical research on the influence of warning system accuracy on public responses to tornado warnings is incomplete and inconclusive. This study adds to existing research by analyzing two sets of relationships. First, we assess the relationship between perceptions of accuracy, credibility, and warning response. Using data collected via a large regional survey, we find that trust in the National Weather Service (NWS; the agency responsible for issuing tornado warnings) increases the likelihood that an individual will opt for protective action when responding to a hypothetical warning. More importantly, we find that subjective perceptions of warning system accuracy are, as theory suggests, systematically related to trust in the NWS and (by extension) stated responses to future warnings. The second half of the study matches survey data against NWS warning and event archives to investigate a critical follow-up question--Why do some people perceive that their warning system is accurate, whereas others perceive that their system is error prone? We find that subjective perceptions are--in part-a function of objective experience, knowledge, and demographic characteristics. When considered in tandem, these findings support the proposition that errors influence perceptions about the accuracy of warning systems, which in turn impact the credibility that people assign to information provided by systems and, ultimately, public decisions about how to respond when warnings are issued.

The role of risk perception and technical information in scientific debates over nuclear waste storage

Abstract This article examines how members of the lay public factor risk perceptions, trust and technical information from differing scientific sources into policy judgements about potentially hazardous facilities. Focusing on radwaste storage repositories, we examine how members of the public filter new information about potential hazards through risk perceptions, and adjust their own beliefs about risks in light of that information. Scientists play a large (and increasing) role in public policy debates concerning nuclear waste issues, in which public perceptions of human health and environmental risks often differ substantially from scientific consensus about those risks. Public concerns and uncertainties are compounded when scientists from competing groups (government agencies, scientific institutions, industries, and interest groups) make different claims about the likely health and environmental consequences of different policy options. We show the processes by which the public receive and process scientific information about nuclear waste management risks using data taken from interviews with 1800 randomly selected individuals (1200 in New Mexico, and 600 nationwide). Among the more important findings are: (1) members of the public are able to make quite reasonable estimates about what kinds of positions on the risks of nuclear waste disposal will be taken by scientists from differing organizations (e.g. scientists from environmental groups, government agencies, or the nuclear industry); (2) in assessing the credibility of scientific claims, members of the public place great emphasis on the independence of the scientists from those who fund the research; and (3) prior expectations about the positions (or expected biases) of scientists from different organizations substantially affects the ways in which members of the public weigh (and utilize) information that comes from these scientists.

The Influence of Consequence-Based Messages on Public Responses to Tornado Warnings

AbstractThe Central Region Headquarters of the National Weather Service (NWS) recently launched an experimental product that supplements traditional tornado and severe thunderstorm warning products with information about the potential impact of warned storms. As yet, however, we know relatively little about the influence of consequence-based messages on warning responsiveness. To address this gap, we fielded two surveys of U.S. residents that live in tornado-prone regions of the country. Both surveys contained an experiment wherein participants were randomly assigned a consequence-based tornado warning message and asked to indicate how they would respond if they were to receive such a warning. Respondents that were assigned to higher-impact categories were more likely choose protective action than respondents assigned to lower-impact categories. There was, however, a threshold beyond which escalating the projected consequences of the storm no longer increased the probability of protective action. To accou...

Social Media and Severe Weather: Do Tweets Provide a Valid Indicator of Public Attention to Severe Weather Risk Communication?

AbstractEffective communication about severe weather requires that providers of weather information disseminate accurate and timely messages and that the intended recipients (i.e., the population at risk) receive and react to these messages. This article contributes to extant research on the second half of this equation by introducing a “real time” measure of public attention to severe weather risk communication based on the growing stream of data that individuals publish on social media platforms, in this case, Twitter. The authors develop a metric that tracks temporal fluctuations in tornado-related Twitter activity between 25 April 2012 and 11 November 2012 and assess the validity of the metric by systematically comparing fluctuations in Twitter activity to the issuance of tornado watches and warnings, which represent basic but important forms of communication designed to elicit, and therefore correlate with, public attention. The assessment finds that the measure demonstrates a high degree of converge...

The Effect of Environmental Disclosure Requirements on Willingness to Pay for Residential Properties in Borderlands Community

This study examines the effect of environmental information disclosure requirements on future real estate transactions. The setting involves pollution from a concrete products and quarrying site near a largely Hispanic, residential community. Copyright (c) 2003 by the Southwestern Social Science Association.