Caroline Lancelot Miltgen

Young People and Emerging Digital Services: An Exploratory Survey on Motivations, Perceptions and Acceptance of Risks

One key aspect that could influence the digital identity policy landscape has not been studied: the views of the European citizens, particularly the views of the generation that has grown up with digital devices. This survey seeks to find out more about future user needs and requirements in the area of digital identity, with a view to informing EU policy making. This survey has a twofold objective: identifying a) young peoples perception of the risks that the new eID technologies may pose and b) young peoples acceptance levels of these risks, and their general motivation and intent regarding the use of these new technologies. In summary, the survey should identify the key factors that should encourage or support the development of actual and potential eID-based services, in the views of young European consumers.

Communicating Sensory Attributes and Innovation Through Food Product Labeling

Abstract This article explores the influence of food product packaging on consumers’ sensory expectations and perceived newness of the product. Two experiments examine to what extent consumers use product typicality, graphical representations, and package typicality in evaluating new food products. Study 1 finds that (1) a typical flavor induces more positive expectations of pleasantness, taste, color, and smell, and (2) the presence of graphic representation on product labels increases perceived pleasantness but does not affect sensory expectations. Study 2 indicates that the product seems newer in the absence of a package (label-only condition), but when the product packaging is presented, an atypical package conveys more newness than a typical package. These results provide practical guidelines for the design and introduction of innovative food products.

The Impact of Informational Stimuli from a New Drinck Product on Consumers' Affective and Cognitive Reactions:

The aim of this paper is to show the simultaneous influence of product innovation (complementarity of flavor) and packaging innovation (product design through the prototypicality of the container and the amount of information on the label) with the launch of a new flavored alcoholic drink. These features are tested experimentally by inviting 383 people to evaluate the relevance of the proposed blend, the perceived novelty of the drink, and their conclusions about the taste (sweetness — sucré and doux — and intensity). We also examine the mediating role of these variables on approval, and of approval on the intention to try the new product. The results confirm that the complementarity of taste positively influences the perceived relevance of the blend and its negatively influences its perceived novelty. The analysis also reveals a linear relationship between perceived relevance and approval, whereas the relationship between perceived novelty and approval follows a quadratic trend (U-curve).

Enquête auprès des internautes : entre croire, dire et faire

The collection and efficient use of customer data is a major strategic and ethical issue for companies. Since the 1990s, ICTs have brought radical changes in the way these data are collected, stored and used. Most consumers see these practices as an intrusion into their private life. The phenomenon pervades the Internet, an environment where threats to privacy are increasing. More and more Web surfers have consequently taken measures to protect their privacy, for example by restricting exchanges of information and online purchases. This observation has prompted a survey aiming to gain a better understanding of consumer reactions to the collection of their personal data on the Web. The results of our investigations show that the legal privacy protection does not match consumer perceptions in this regard. They also confirm a difference between declared intentions and actual consumer behaviour. The concluding recommendations are designed to promote ethical data use among companies.