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Dive into the research topics where Catalin Mihail Barbu is active.

Publication


Featured researches published by Catalin Mihail Barbu.


International Journal of Sports Marketing & Sponsorship | 2018

A model of fans’ reaction to resurrected brands of sport organizations

Dorian-Laurentiu Florea; Catalin Mihail Barbu; Mihai Constantin Razvan Barbu

Purpose The purpose of this paper is to reveal the conditions that facilitate or hinder a favorable reaction of fans to the resurrection of sport club brands. Design/methodology/approach The proposed model was empirically tested by applying partial least squares-SEM to a sample of 462 fans of five Romanian football and handball clubs that were resurrected in the last five years. Findings The study showed that a positive relationship between the new and the old club owners, the keeping of the brand name, and the involvement of the club’s historic figures are favorable conditions for a successful resurrection. The faded brands that enjoy salient heritage and numerous loyal fans are more likely to be successfully resurrected. Moreover, when the resurrection is undertaken immediately after the old club’s bankruptcy, fans tend to alienate from the brand, as they consider the new club to be trying to counterfeit the meaning of the faded brand. Research limitations/implications The cross-sectional nature of the study and the narrow scope of the empirical data are the major limitations of the study. Practical implications Based on the empirical findings, the authors made recommendations to sport entrepreneurs who consider reviving faded clubs, and highlighted the difficulties of the resurrection process. Originality/value To the best of the authors’ knowledge, this is the first study of brand resurrection in the sports industry.


Management and Marketing Journal | 2008

Retail store design and environment as branding support in the services marketing

Tudor Nistorescu; Catalin Mihail Barbu


Management and Marketing Journal | 2011

CULTURAL ADAPTATION OF PRODUCTS

Catalin Mihail Barbu


Management and Marketing Journal | 2010

BRANDING IN SMALL BUSINESS

Catalin Mihail Barbu; Radu Ogarca; Mihai Razvan Constantin Barbu


Management and Marketing Journal | 2016

INVESTIGATING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMUNICATION AND ORGANIZATIONAL CULTURE

Sabina Madalina Somacescu; Catalin Mihail Barbu; Tudor Nistorescu


Management and Marketing Journal | 2011

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

Liviu Craciun; Catalin Mihail Barbu


Management and Marketing Journal | 2006

A model for enterprises’ environmental scanning

Tudor Nistorescu; Catalin Mihail Barbu


Management and Marketing Journal | 2014

Brand - Product Interdependence

Tudor Nistorescu; Catalin Mihail Barbu; Claudia Cristina Ploscaru


Annals of University of Craiova - Economic Sciences Series | 2014

MANAGING BRAND EQUITY RISK: ADDING EXOGENOUS RISKS TO AN EVALUATION MODEL

Catalin Mihail Barbu; Sorin Tudor; Dorian Laurentiu Florea


Journal of business management | 2017

ON THE ROLE AND THE DETERMINANTS OF INTERNAL ORGANIZATIONAL COMMUNICATION

Sabina Madalina Somacescu; Catalin Mihail Barbu

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