Catalin Mihail Barbu
University of Craiova
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Publication
Featured researches published by Catalin Mihail Barbu.
International Journal of Sports Marketing & Sponsorship | 2018
Dorian-Laurentiu Florea; Catalin Mihail Barbu; Mihai Constantin Razvan Barbu
Purpose The purpose of this paper is to reveal the conditions that facilitate or hinder a favorable reaction of fans to the resurrection of sport club brands. Design/methodology/approach The proposed model was empirically tested by applying partial least squares-SEM to a sample of 462 fans of five Romanian football and handball clubs that were resurrected in the last five years. Findings The study showed that a positive relationship between the new and the old club owners, the keeping of the brand name, and the involvement of the club’s historic figures are favorable conditions for a successful resurrection. The faded brands that enjoy salient heritage and numerous loyal fans are more likely to be successfully resurrected. Moreover, when the resurrection is undertaken immediately after the old club’s bankruptcy, fans tend to alienate from the brand, as they consider the new club to be trying to counterfeit the meaning of the faded brand. Research limitations/implications The cross-sectional nature of the study and the narrow scope of the empirical data are the major limitations of the study. Practical implications Based on the empirical findings, the authors made recommendations to sport entrepreneurs who consider reviving faded clubs, and highlighted the difficulties of the resurrection process. Originality/value To the best of the authors’ knowledge, this is the first study of brand resurrection in the sports industry.
Management and Marketing Journal | 2008
Tudor Nistorescu; Catalin Mihail Barbu
Management and Marketing Journal | 2011
Catalin Mihail Barbu
Management and Marketing Journal | 2010
Catalin Mihail Barbu; Radu Ogarca; Mihai Razvan Constantin Barbu
Management and Marketing Journal | 2016
Sabina Madalina Somacescu; Catalin Mihail Barbu; Tudor Nistorescu
Management and Marketing Journal | 2011
Liviu Craciun; Catalin Mihail Barbu
Management and Marketing Journal | 2006
Tudor Nistorescu; Catalin Mihail Barbu
Management and Marketing Journal | 2014
Tudor Nistorescu; Catalin Mihail Barbu; Claudia Cristina Ploscaru
Annals of University of Craiova - Economic Sciences Series | 2014
Catalin Mihail Barbu; Sorin Tudor; Dorian Laurentiu Florea
Journal of business management | 2017
Sabina Madalina Somacescu; Catalin Mihail Barbu