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Catharine Findiesen Hays

University of Pennsylvania

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Publication

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Journal of Advertising Research | 2016

Research Implications Of the “Beyond Advertising” Paradigm

Yoram Wind; Catharine Findiesen Hays

> By 2020, advertising will shift from being an additive element to being an invisible, inspirational, and indispensable part of product and service experiences. > > —Karl Isaac, head of brand strategy and innovation, Adobe (2014) The fundamental relationships among brands, media, and people

Archive | 2014

Beyond Advertising: Creating Value Through All Customer Touchpoints

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Aligning for Win‐Win‐Win Impact

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Appendix 2: Advertising 2020 Contributors

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Appendix 3: WFoA Global Advisory Board

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Part III: What to Do Now to Get Ready for—and Co‐create—the Future

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

The Expanded Power of Context: M.A.D.E.s

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Transcend Silos and Barriers

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

The Five Forces Driving the Need for Change

Yoram Wind; Catharine Findiesen Hays

Archive | 2016

Challenging Entrenched Mindsets about “Advertising”

Yoram Wind; Catharine Findiesen Hays

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Yoram Wind

University of Pennsylvania

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