Céline Bérard

A cross‐cultural analysis of intellectual asset protection in SMEs: The effect of environmental scanning

Purpose – This paper aims to examine the effect of national culture on the capacity of small and medium-sized biotechnology enterprises to protect their intellectual assets by analysing the mediator role of environmental scanning behaviour. The extent to which environmental scanning behaviour helps firms protect their intellectual assets is investigated, and the effects of national cultural values on environmental scanning behaviour are analysed. Design/methodology/approach – The hypotheses are tested with survey data from 123 biotechnology SMEs located in fourteen countries. Findings – Environmental scanning appears to be an important step in the intellectual property strategy, as it enhances the firms capacity to protect its intellectual assets. Nevertheless, our results show that firms located in cultures with high uncertainty avoidance, high power distance and low individualism do more scanning, whereas the capacity to protect intellectual assets is perceived as more important in firms located in cultures with low uncertainty avoidance, low power distance and high individualism. Research limitations/implications – Certain limitations should be noted. For instance, the research is based on cross-sectional data, which provides limited insight into the temporal aspects of dynamic environments. Practical implications – This study has important implications for practitioners. It demonstrates that, in international working relationships, cultural values have a direct effect on environmental scanning behaviour, and hence an indirect effect on intellectual property (IP) protection capability. Given the strategic importance of scanning and IP for innovative firms, the results could help managers make strategic decisions, specifically in R&D internationalization through decentralization or partnership. Originality/value – Although few studies have empirically analysed the role of environmental scanning in a particular domain, such as intellectual property strategic management, or adopted a comparative cross-cultural design to do so, we investigate the role of environmental scanning in intellectual property strategy from a cross-cultural perspective.

The effects of using system dynamics-based decision support models: testing policy-makers’ boundaries in a complex situation

Abstract Systems thinking and computer-based modelling systems are widely recognised as effective for solving complex problems, particularly for the potential changes they can trigger in decision-makers’ perception of where problems’ boundaries lie. Surprisingly, few studies have analysed their empirical effects on decision-making. This paper explores the effects of the use of a system dynamics-based decision support system (DSS) by decision-makers, focusing on boundary judgements, which indicate what issues and stakeholders are to be included in the decision analysis. The data were obtained from an experiment with 40 policy-makers, using a simulated case approach that focused on the complex biotechnology intellectual property system. They suggest that the use of such a DSS favours both the analysis of a greater range of perspectives and broader stakeholder participation, but does not strengthen either interdisciplinary integration or depth of stakeholder participation.