Chad Peltier

No templates for rejection: a failure to configure attention to ignore task-irrelevant features

ABSTRACT Knowing the colour of an upcoming target allows one to bias attention towards objects of that colour. It is far less clear whether knowing the colour of an up-coming distractor can allow one to suppress attention to items of that colour. Arita, Carlisle, and Woodman (2012) suggest that people can create a template for rejection. However, the method used in Arita et al. may have allowed people to adopt a strategy of internally generating a positive cue for the target colour or target hemifield. Here we use a method very similar to theirs, but manipulate the display layouts and the number of un-cued colours in ways that should thwart such strategies. Across three experiments, we find a negative cuing benefit only in a very special circumstance that encourages a strategic shift to internally generating a positive cue (the same circumstance used by Arita et al.). We conclude that people are unable to use a negative feature-cue on a trial-by-trial basis to suppress attention to upcoming distractors, and attribute the finding in Arita et al. to a strategic shift rather than a template for rejection.

Individual differences predict low prevalence visual search performance

Critical real-world visual search tasks such as radiology and baggage screening rely on the detection of rare targets. When targets are rare, observers search for a relatively short amount of time and have a high miss rate, a pattern of results known as the low prevalence effect. Attempts to improve the search for rare targets have been unsuccessful or resulted in an increase in detections at the price of more false alarms. As an alternative to improving visual search performance through experimental manipulations, an individual differences approach found that those with higher working memory capacity were better at finding rare targets. We build on the individual differences approach and assess 141 observers’ visual working memory capacity (vWMC), vigilance, attentional control, big five personality traits, and performance in both high and low prevalence search tasks. vWMC, vigilance, attentional control, high prevalence visual search performance, and level of introversion were all significant predictors of low prevalence search accuracy, and together account for more than 50% of the variance in search performance. With the exception of vigilance, these factors are also significant predictors of reaction time; better performance was associated with longer reaction times, suggesting these factors identify observers who maintain relatively high quitting thresholds, even with low target prevalence. Our results suggest that a quick and easy-to-administer battery of tasks can identify observers who are likely to perform well in low prevalence search tasks, and these predictor variables are associated with higher quitting thresholds, leading to higher accuracy.

Decision processes in visual search as a function of target prevalence.

The probability of missing a target increases in low target prevalence search tasks. Wolfe and Van Wert (2010) propose 2 causes of this effect: reducing the quitting threshold, and conservatively shifting the decision making criterion used to evaluate each item. Reducing the quitting threshold predicts that target absent responses will be made without fully inspecting the display, increasing misses due to never inspecting the target (selection errors). The shift in decision criterion increases the likelihood of failing to recognize an inspected target (identification errors). Though there is robust evidence that target prevalence rates shift quitting thresholds, the proposed shift in decision making criterion has little support. In Experiment 1 we eye-tracked participants during searches of high, medium, and low prevalence. Eye movements were used to classify misses as selection or identification errors. Identification errors increased as prevalence decreased, supporting the claim that decision criterion becomes more conservative as prevalence decreases. In addition, as prevalence decreased, the dwell time on targets increased while dwell times on distractors decreased. We propose that the effect of prevalence on decision making for individual items is best modeled as a shift in criterion in a drift diffusion model, rather than signal detection, as drift diffusion accounts for this pattern of decision times. In Experiment 2 we replicate these findings while presenting stimuli in an rapid serial visual presentation (RSVP) stream. Experiments 1 and 2 were consistent with the conclusion that prevalence rate influences the item-by-item decision criterion, and are consistent with a drift diffusion model of this decision process. (PsycINFO Database Record

To See or Not to See: Do Front of Pack Nutrition Labels Affect Attention to Overall Nutrition Information?

Background Front of pack (FOP) nutrition labels are concise labels located on the front of food packages that provide truncated nutrition information. These labels are rapidly gaining prominence worldwide, presumably because they attract attention and their simplified formats enable rapid comparisons of nutritional value. Methods Eye tracking was conducted as US consumers interacted with actual packages with and without FOP labels to (1) assess if the presence of an FOP label increases attention to nutrition information when viewers are not specifically tasked with nutrition-related goals; and (2) study the effect of FOP presence on consumer use of more comprehensive, traditional nutrition information presented in the Nutritional Facts Panel (NFP), a mandatory label for most packaged foods in the US. Results Our results indicate that colored FOP labels enhanced the probability that any nutrition information was attended, and resulted in faster detection and longer viewing of nutrition information. However, for cereal packages, these benefits were at the expense of attention to the more comprehensive NFP. Our results are consistent with a potential short cut effect of FOP labels, such that if an FOP was present, participants spent less time attending the more comprehensive NFP. For crackers, FOP labels increased time spent attending to nutrition information, but we found no evidence that their presence reduced the time spent on the nutrition information in the NFP. Conclusions The finding that FOP labels increased attention to overall nutrition information by people who did not have an explicit nutritional goal suggests that these labels may have an advantage in conveying nutrition information to a wide segment of the population. However, for some food types this benefit may come with a short-cut effect; that is, decreased attention to more comprehensive nutrition information. These results have implications for policy and warrant further research into the mechanisms by which FOP labels impact use of nutrition information by consumers for different foods.

An inability to set independent attentional control settings by hemifield.

Recent evidence suggests that people can simultaneously activate attentional control setting for two distinct colors. However, it is unclear whether both attentional control settings must operate globally across the visual field or whether each can be constrained to a particular spatial location. Using two different paradigms, we investigated participants’ ability to apply independent color attentional control settings to distinct regions of space. In both experiments, participants were told to identify red letters in one hemifield and green letters in the opposite hemifield. Additionally, some trials used a “relevant distractor”—a letter that matched the opposite side’s target color. In Experiment 1, eight letters appeared (four per hemifield) simultaneously for a brief amount of time and then were masked. Relevant distractors increased the error rate and resulted in a greater number of distractor intrusions than irrelevant distractors. Similar results were observed in Experiment 2 in which red and green targets were presented in two rapid serial visual presentation streams. Relevant distractors were found to produce an attentional blink similar in magnitude to an actual target. The results of both experiments suggest that letters matching either attentional control setting were selected by attention and were processed as if they were targets, providing strong evidence that both attentional control settings were applied globally, rather than being constrained to a particular location.

Working Memory Capacity Predicts Selection and Identification Errors in Visual Search

As public safety relies on the ability of professionals, such as radiologists and baggage screeners, to detect rare targets, it could be useful to identify predictors of visual search performance. Schwark, Sandry, and Dolgov found that working memory capacity (WMC) predicts hit rate and reaction time in low prevalence searches. This link was attributed to higher WMC individuals exhibiting a higher quitting threshold and increasing the probability of finding the target before terminating search in low prevalence search. These conclusions were limited based on the methods; without eye tracking, the researchers could not differentiate between an increase in accuracy due to fewer identification errors (failing to identify a fixated target), selection errors (failing to fixate a target), or a combination of both. Here, we measure WMC and correlate it with reaction time and accuracy in a visual search task. We replicate the finding that WMC predicts reaction time and hit rate. However, our analysis shows that it does so through both a reduction in selection and identification errors. The correlation between WMC and selection errors is attributable to increased quitting thresholds in those with high WMC. The correlation between WMC and identification errors is less clear, though potentially attributable to increased item inspection times in those with higher WMC. In addition, unlike Schwark and coworkers, we find that these WMC effects are fairly consistent across prevalence rates rather than being specific to low-prevalence searches.

Target-present guessing as a function of target prevalence and accumulated information in visual search

Target prevalence influences visual search behavior. At low target prevalence, miss rates are high and false alarms are low, while the opposite is true at high prevalence. Several models of search aim to describe search behavior, one of which has been specifically intended to model search at varying prevalence levels. The multiple decision model (Wolfe & Van Wert, Current Biology, 20(2), 121-–124, 2010) posits that all searches that end before the observer detects a target result in a target-absent response. However, researchers have found very high false alarms in high-prevalence searches, suggesting that prevalence rates may be used as a source of information to make “educated guesses” after search termination. Here, we further examine the ability for prevalence level and knowledge gained during visual search to influence guessing rates. We manipulate target prevalence and the amount of information that an observer accumulates about a search display prior to making a response to test if these sources of evidence are used to inform target present guess rates. We find that observers use both information about target prevalence rates and information about the proportion of the array inspected prior to making a response allowing them to make an informed and statistically driven guess about the target’s presence.

Eye movement feedback fails to improve visual search performance

Many real-world searches (e.g., radiology and baggage screening) have rare targets. When targets are rare, observers perform rapid, incomplete searches, leading to higher miss rates. To improve search for rare (10% prevalence) targets, we provided eye movement feedback (EMF) to observers during their searches. Although the nature of the EMF varied across experiments, each method informed observers about the regions of the display that had not yet been inspected. We hypothesized that feedback would help guide attention to unsearched areas and increase the proportion of the display searched before making a target-absent response, thereby increasing accuracy. An eye tracker was used to mark fixated areas by either removing a semiopaque gray overlay (Experiments 1 and 4) as portions of the display were fixated or by adding the overlay once the eye left a segment of the image (Experiments 2 and 4). Experiment 3 provided automated EMF, such that a new region was uncovered every 540 milliseconds. Across experiments, we varied whether people searched for “Waldo” in images from “Where’s Waldo?” search books or searched for a T among offset Ls. We found weak evidence that EMF improves accuracy in Experiment 1. However, in the remaining experiments, EMF had no effect (Experiment 4), or even reduced accuracy (Experiments 2 and 3). We conclude that the one positive result we found is likely a Type I error and that the EMF method that we used is unlikely to improve visual search performance.