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Dive into the research topics where Chadwick B. Hilton is active.

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Featured researches published by Chadwick B. Hilton.


Journal of Business Communication | 1992

Japanese International Business Communication: The Place of English.

Chadwick B. Hilton

This study focuses on one specific element of Japanese business communication: the use of English. Six research questions designed to clarify the position of English in Japanese business communication are addressed: (a) through surveys of 212 Japanese corporations and members of the Japanese Business English Association; and (b) through on-site interviews with Japanese corporate representatives. The results indicate that English is an important element of Japanese international business policy and that an awareness of both the Japanese corporate commitment to employee English proficiency and of the complexities of the use of English for special purposes will benefit business communicators involved with Japan.


Journal of Professional Services Marketing | 1993

Educational Services Marketing: A Proposed System for Enhanced Recruitment of Students

John S. Fielden; Chadwick B. Hilton; William H. Motes


Journal of Advertising Research | 1992

Language, sentence, and structural variations in print advertising.

William H. Motes; Chadwick B. Hilton; John S. Fielden


Journal of Direct Marketing | 1989

Reactions to creative variations of a direct response Ad

William H. Motes; Chadwick B. Hilton; John S. Fielden


Journal of Business and Technical Communication | 1992

Reactions to Lexical, Syntactical, and Text Layout Variations of a Print Advertisement.

William H. Motes; Chadwick B. Hilton; John S. Fielden


Journal of Business Communication | 1989

An Experimental Study of the Effects of Style and Organization on Reader Perceptions of Text

Chadwick B. Hilton; William H. Motes; John S. Fielden


International Journal of Advertising | 1995

Perceptual Shaping via Syntax and Textual Layout: Additional Insights for US Copywriters

William H. Motes; Chadwick B. Hilton; Ronald E. Dulek


Journal of Business Ethics | 1997

Executive perceptions of superior and subordinate information control: Practice versus ethics

Ronald E. Dulek; William H. Motes; Chadwick B. Hilton


The Clearing House | 1989

Cultural Literacy and Business Students: Shift to Lower Case to Make It Work.

Chadwick B. Hilton


Journal of Travel & Tourism Marketing | 2002

Promoting state tourism: exploring perceptual and behavioral effects of syntactical construction in print advertisements.

William H. Motes; Chadwick B. Hilton

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