Chang-Hyun Jin

The effects of mental simulations, innovativeness on intention to adopt brand application

This study explores three important factors-mental simulation, innovativeness, and need for cognition-to determine the effects of these factors on the perception of newly developed branded applications. The study identifies two types of mental simulation (process-focused and outcome-focused), innovativeness (early and later adopters) and need for cognition (low and high) to inform items used to survey respondents about their willingness to adopt new branded apps and their attitudes towards the focal brands.The study demonstrates the effects of mental simulation, innovativeness, and need for cognition on adoption of the branded app. This experiment improves our understanding of how three-way interaction between the abovementioned factors affects the intention to adopt a new branded app. The results of a MANOVA indicated statistically significant effects of the abovementioned three-way interaction on the dependent variables. It is anticipated that the analysis resulting from this valuable study will provide a point of reference for further empirical and theoretical studies on the development of information technology products and services. This study demonstrates the differential effects of process- and outcome-focused thinking.The degree of mental simulation is positively influences on adoption of the branded app.Innovativeness and need for cognition affect adoption of the branded app.The mental simulation play an important role in attitude toward the brand.The results of MANOVA indicated that the three-way interaction affect dependent variables.

The effect of psychological capital on start-up intention among young start-up entrepreneurs: A cross-cultural comparison

This paper aims to explore the effects of the positive psychological capital of young start-up entrepreneurs on start-up intention and entrepreneurial performance and examines variations in the relationship when measures based on Hofstede’s (1980) cultural dimensions model are applied. This study aimed to analyze whether the sub-factors comprising positive psychological capital differ across distinct groups, thereby enhancing the effects on start-up intention and entrepreneurial performance.,Data were collected from a total of 600 young start-up entrepreneurs from China (n = 300) and Korea (n = 300) to examine the relationship between psychological capital and start-up intention on entrepreneurial performance. To test the hypotheses, multi-group confirmatory factor analysis (CFA) with covariance structure analysis was conducted using EQS6b.,The results of the CFA show that sub-factors that comprise positive psychological capital, namely, hope, resilience and self-efficacy, were found to have positive effects on start-up intention. However, another sub-factor, optimism, did not have a significant effect on start-up intention. In addition, the positive psychological capital of young start-up entrepreneurs was found to be closely related to start-up intention.,A limitation of this study is that it fails to cover a wide range of concepts associated with psychological capital. There are likely many concepts that factor into understanding psychological capital beyond trust, the sharing of core values and the sharing of knowledge. In the future, systematic studies need to be conducted on models that review the roles of a wide range of explanatory variables for psychological capital.,The implications of this study apply in two areas. First, the academic implications involve the evaluation of psychological capital. Psychological capital is not being studied as widely as it should be in many areas of management and financial studies. Even though intrinsic factors such as psychological capital are core marketing concepts that cannot be neglected by today’s enterprises and CEOs, theories and empirical studies on these factors have made little progress. Under such circumstances, this study represents an opportunity to advance the theoretical discussion by presenting and examining new intrinsic factors associated with young start-up entrepreneurs from the perspectives of the managerial mindset, personnel management and marketing capabilities.,In the early stages of the introduction of psychological capital, studies focused on the meaning of research, the development of valid measurement tools and strategies for developing psychological capital. This paper presents an empirical study on the relationship between several variables related to the positive psychological capital of entrepreneurs, start-up intention and entrepreneurial performance. On the individual level, this study focused on the relationship between psychological capital and start-up intention and entrepreneurial performance, respectively.,Existing studies on psychological capital have focused mainly on positive organizational behavior. In the early stages of the introduction of psychological capital, studies focused on the meaning of research, the development of valid measurement tools and strategies for developing psychological capital. This paper presents an empirical study on the relationship between several variables related to the positive psychological capital of entrepreneurs, start-up intention and entrepreneurial performance.

The moderating effect of social capital and cosmopolitanism on marketing capabilities

Purpose – The aim of this study was to examine the role of top management’s social capital – focusing on specific components of social capital – in shaping a company’s marketing capabilities. In addition, the study was designed to determine the extent to which cosmopolitanism as a top management’s characteristic serves as a moderator that allows top management’s social capital to influence corporate marketing capabilities. Design/methodology/approach – This study’s sample comprised small- and medium-sized companies in Korea and China. After excluding insincere responses, 636 questionnaires (329 from Koreans, 307 from Chinese) were used for the analysis. A mediated hierarchical regression analysis was performed to verify the hypothesis. Findings – This study proposed the hypothesis that top management’s social capital would have positive effects on corporate marketing capabilities: pricing strategies, product development, distribution strategies and marketing communications. While managerial tie utilization and solidarity were revealed to have positive effects on corporate marketing capabilities, trust did not show statistically significant effects. Research limitations/implications – This study is subject to several limitations. First, it has not fully addressed various foundational concepts or factors that comprise or facilitate the building of social capital. In addition to trust and the sharing of core values and knowledge among organizational members, there may be other factors involved, so systematic studies should be conducted using a model that can review the roles of various explanatory variables that constitute social capital. Practical implications – This study’s empirical results contribute valuable data to the literature, as it was based on a survey conducted with actual Korean and Chinese top managers. In addition, the study’s findings are likely to suggest a valuable direction for evaluating corporate marketing strategies and business performance. The study identified powerful effects of top management’s social capital on corporate marketing strategies. Therefore, greater investments should be made to build the top management’s social capital, so that the corporate capacity for marketing strategies will be able to produce maximum effects. Social implications – The results of this study suggest the following additional points. A company with a high level of cosmopolitan orientation may have excellent strategies for competing on overseas markets. Companies targeting global markets should leverage accumulated top management’s social capital to discover overseas business opportunities and acquire knowledge of overseas markets. When the corporate executives of companies that attempt to make inroads into overseas markets have such a cosmopolitan orientation and actively seek and seize overseas market opportunities, they are more likely to avoid path dependency, following domestic business activities and become successful in those global markets. Originality/value – The present study segmented social capital into sub-factors, thereby identifying their relationships with the behavioral outputs of corporate executives, such as business practice processes, marketing capabilities and business performance. Based on the findings of this study, top management’s social capital should enable companies to consolidate corporate business practice capabilities and, eventually, to be seen as closely associated with business performance and the essential qualities and characteristics of top managers.

The Role of Media Usage on Building Social Capital: Multiculturalism in Korea Case

The purpose of this study was to explore the relationship between the use of mass media by immigrant women in Korea and their capacity to form and build social capital, centering on their use of media such as; television, newspapers and the Internet. To achieve this research goal, the concept of social capital was reviewed and the relationship between trust, civic engagement and socio-political participation, which are components of social capital, were investigated.The study (n=335) measured the effects of consuming major media types on the formation of social capital within the sample population and identified the relationship between generic consumption patterns associated with individual media and the formation of social capital. In addition, this paper sheds light on the notion that a person’s socio-demographic background affects the formation and building of social capital and that trust and civic engagement affects socio-political participation.