Charles B. Schultz

Points of View about Preference as Tools in the Analysis of Creative Products

Research on the creative product may provide an analytical tool for generating and testing hypotheses about psychological variables related to level and style of creative achievement. Evaluations of products should be analyzed to determine (1) whether more than one point of view about quality is held among a heterogeneous group of judges and (2) whether personality, academic, and background characteristics of Ss producing the products relate differentially to quality as defined by different points of view. In a study of artistic creativity, drawings were collected from 191 sophomore students at a school of design and rated for esthetic quality by 28 artist and non-artist judges. Four points of view about quality were identified by factor analysis of correlations between judges. Evidence is presented that psychological, achievement, and background characteristics of Ss are differentially related to quality of their drawings as defined by the four points of view. In particular, choice of major, scores on certain aptitude tests, academic performance in the fine arts courses, and measures of wealth of cultural background showed differential correlations with the points of view. Finally, characteristics of drawings rated high or low according to at least two of the judgmental viewpoints may be useful in the generation of hypotheses about psychological variables related to creativity.

The Multidimensional Scaling Of A Set Of Artistic Drawings : Perceived Structure And Scale Correlates.

Product-centered research on creativity approaches the criterion problem of what is to be the referent for creativity through the analysis of tangible products such as a r t objects, writing, or scientific achievements. The present research is concerned with the evaluation and study of artist drawings contributed by sophomore students a t the Rhode Island School of Design. Multi-dimensional scaling methods were applied to similarity judgments obtained from art experts on two separate sets of 26 drawings. Three similarity dimensions accounted for the interstimulus distances for each set of drawings. Although no statistical test was available, the dimensions from the two seta appeared to correspond. Scale values of 4 drawings common to the two sets were consistent, and the dimensions appeared to define very similar stimulus characteristics. It was concluded that multidimensional scaling procedures provided a means for differentiating among a set of complex, esthetic products. Scale values of drawings on the three dimensions also correlated differentially with cognitive and achievement measures available on the students, suggesting that product dimensions identified via similarity judgments were related to characteristics of individuals producing the products. Hypotheses were developed as to the psychological meaning of the three product dimensions.