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Journal of Marketing | 1953

Advertising principles and problems

Charles J. Dirksen; Arthur Kroeger

We may not be able to make you love reading, but advertising principles and problems will lead you to love reading starting from now. Book is the window to open the new world. The world that you want is in the better stage and level. World will always guide you to even the prestige stage of the life. You know, this is some of how reading will give you the kindness. In this case, more books you read more knowledge you know, but it can mean also the bore is full.


Journal of Marketing | 1949

Oil! : Titan of the Southwest

Charles J. Dirksen; Carl Coke Rister


Archive | 1983

Advertising : principles and management cases

Charles J. Dirksen; Arthur Kroeger; Francesco M. Nicosia


Archive | 1977

Advertising principles, problems, and cases

Charles J. Dirksen; Arthur Kroeger; Francesco M. Nicosia


Journal of Marketing | 1948

Article writing and marketing

Charles J. Dirksen; George L. Bird


Journal of Marketing | 1965

Excellent Foundation@@@Advertising Principles and Problems

Seymour Baranoff; Charles J. Dirksen; Arthur Kroeger


Journal of Marketing | 1963

A Pair of Collections@@@Readings in Marketing

Conrad Berenson; Charles J. Dirksen; Arthur Kroeger; Lawrence C. Lockley; S. George Walters; Max D. Snider; Morris L. Sweet


Journal of Marketing | 1958

Sales and marketing management : text and cases

Lewis Kerr Johnson; Lawrence C. Lockley; Charles J. Dirksen


Journal of Marketing | 1955

Cases in marketing

Lawrence C. Lockley; Charles J. Dirksen


Journal of Marketing | 1950

United States International Timber Trade in the Pacific Area

Charles J. Dirksen; Ivan M. Elchibegoff

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