Chin Chin Wong

Mobile entertainment: review and redefine

A primary difficulty when researching mobile entertainment is that of definition. It is recognized that, as mobile entertainment is a social and commercial process as well as a technical one, a diversity of other definitions for mobile entertainment is held by numerous industry producers, manufacturers and end consumers as well as researchers of different background. This paper presents a framework to examine mobile entertainment from multiple points of views concerning the service, network and device related sectors. This allows future research to be conducted with the clarity of distinguishing mobile entertainment services of different domains. The paper also tries to collate and rationalize possibilities and restrictions of existing and emerging mobile entertainment technologies with respect to this framework. The paper explores a number of scenarios to reflect the understanding on the value Web. This paper serves as foundation for further studies concerning factors influencing adoption of mobile entertainment in Malaysia.

Fixed-Mobile Convergence: Creating Values with Appropriate Business Models

The telecommunications industry is in the midst of the trend of IP (Internet protocol) convergence, with the shift from circuit-based networks to IP packet-based networks being driven by the new rich service innovation opportunities and cost savings they offer. Currently, the domestic telecom service market is divided between fixed-line and mobile providers. As such, not only networks, but also operators and services are evidently divided into two markets. On top of these, fixed-line services and wireless services are offered via separate terminals. The merits of fixed-mobile convergence (FMC) become clear when both fixed and wireless services can be accessed at the same time via a single terminal, and users only receive one bill from a single telecom operator. This study presents the principal classes of stakeholders who will participate in the FMC industry and give an overview of their business models on a formalised ontology. The research looks into the industry from multiple perspectives concerning the technologies, services, networks and users. The approach taken in this study is inclusive instead of restrictive; including a number of services delivered through mobile or fixed-line devices, whether it is a fax machine, mobile phone, a personal digital assistant or a handheld gaming device, etc. In this manner, it is possible to deal with foreseeable convergence of the various technologies. The study also tries to collate and rationalise possibilities and restrictions of existing and emerging FMC technologies with respect to the business model. The study concludes with a number of usage scenarios to reflect the emerging opportunities in the FMC value Web

An initial framework for predictive end-user application trigger

In today’s competitive environment, it is becoming a standard practice to analyze data to predict market trends and to improve enterprise performance. However, in order to be truly putting customers at the heart of everything, we present a framework which looks at predictive end-user application trigger. This paper discusses current issues of business intelligence systems and then outlines our vision of future predictive end-user application trigger. The research aims to formulate a generic (high-level) prediction model that is able to capture, analyze and model the heterogeneity of customer’s profile in terms of Web searches, calling patterns, calendar entries, email-usage, connectivity, contexts and device preference in order to predict services that would be pertinent to a specific user at a specific location and time. This paper talks about a number of examples of applying these technologies to improve BT’s systems and services.

Enriching context-aware solution: Challenges and issues

One of the visions for the future of telecommunication is for conventional services such as voice call to be integrated with data services. New markets for services and devices will be created. Services become personalised when they are tailored to the context and adapted to changing situation. Nevertheless, end users have always been constrained with the need to understand how the devices interact with the environment. The devices which end users access today are merely dumb terminals. Even though they facilitate productivity in the things they do, it forces the individuals using these terminals to learn how to utilise them. As the number of devices and services increase, the complexity of using them increases as well. This paper responds to the challenges by reviewing more flexible, adaptive and context-aware forms of collaborative work which shape part of the future of the communications landscape.

Moving towards an era of creativity and growth: Co-creating with customers

Major corporations are often restricted by a narrowed view of the future. This viewpoint is based on the belief that time is linear and that the future is merely an empty space that can be shaped to the present and bombarded with ever more technologies. Nevertheless, this technology and consumer determinism now threatens to compromise the wellbeing and prosperity of major corporations. Shifting emphasis from consumption to services and systems, and combining a consumer-led approach, means that how key players in the industry think about and interact with the future will change. This study explores these changes and examines how it is possible to open up and engage with the future differently. This paper discusses a working prototype from BT to demonstrate the capabilities of a simplified development environment which allows end to co-create with the developers.

Simple Mobility Configurator: Block Programming for the Non-Experts

Many corporations have seen the costly mistakes of not understanding what consumers want. Consumers must be involved in the entire creation process. Creating exciting service offerings have always been a difficult task where providers have to study consumer behaviour and interpret the needs of end consumers. Each of the service offerings are coupled with their risk factor based on uptake to determine the success of these services. Enabling ease of developing applications through simple block programming allows users to be dictating solutions of tomorrow. This study looks at various aspects of how to create a healthy environment not only for the ease of using services, but also to develop a new generation of consumer-based development where BT influences their consumers to be directly involved in the creation process. This paper discusses an easy-to-use platform for users to create applications for own use and to share them with other users.

Value Proposition of Mobile Instant Messaging

The popularity of instant messaging (IM) has escalated dramatically in recent years. This service is becoming more prolific not merely due to the convenience of the instant communication it offers, but the increased deployment of broadband has led to a rise in the availability of movies, music ,and other media for download. The use of IM on the move enables location-based services by making use of the current position of a user. To further add value to the use of mobile IM (MIM), the deployment of bots as interactive agents that respond to IM requests appeal to users. This paper evaluates the market potential of IM and bots as the next big thing in messaging on the move. The paper also looks into user segmentation and target markets, competitors in the field, factors spurring the growth of MIM and discusses a number of usage scenarios.