Chin Tiong Tan

An Empirical Study of the Scientific Styles of Marketing Academics

Reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing‐thinking personality type associated with analytical scientists than had junior marketing faculty.

Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings.