Christian R. Hoffmann

Cohesive profiling : meaning and interaction in personal weblogs

1. Acknowledgments 2. List of figures 3. List of tables 4. List of AWC blogs 5. Typographic conventions 6. 1. The objective 7. 2. The object 8. 3. The genre 9. 4. The format 10. 5. The texture 11. 6. The corpus 12. 7. The analysis I (grammatical cohesion) 13. 8. The analysis II (lexical cohesion) 14. 9. The interaction: Knowledge and cohesion 15. 10. The results 16. References 17. Webliography 18. Appendix. Digital questionnaire: (distributed through surveymonkey.com) 19. Person index 20. Subject index

Participation as user involvement

The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.

Text and Context

This chapter will cover the two related areas of pragmatics (as the study of meaning and acting in social contexts) and text analysis (as the study of structures, functions and meanings of texts).