Christine Gonzalez
University of Rennes
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Publication
Featured researches published by Christine Gonzalez.
42nd Academy of Marketing Science (AMS) annual conference | 2013
Gérard Cliquet; Christine Gonzalez; Elodie Huré; Karine Picot-Coupey
M-commerce is a fast growing activity whose importance was acknowledged very soon by both managers and researchers (Balasubramanian et al 2002; Dholakia and Dholakia 2004). Models have been proposed to better understand the determinants of the intention to m-shop. Most of them have been based on mobile phones (Kleijnen et al. 2007; Ko et al. 2009) whereas smartphones have many other functionalities especially the applications (apps) which are changing totally the face of m-commerce. The purpose of this research is to develop and test a model of the determinants of m-shopping in the context of smartphone use. The contribution of this model lies in the consideration of these technological evolutions and of their impact on mobile shopping experience.
International Journal of Nonprofit and Voluntary Sector Marketing | 2013
Caroline Urbain; Christine Gonzalez; Marine Le Gall-Ely
Journal of Retailing and Consumer Services | 2013
Nawel Ayadi; Magali Giraud; Christine Gonzalez
15ème colloque Etienne Thil | 2012
Christine Gonzalez; Elodie Huré; Karine Picot-Coupey
Post-Print | 2011
Caroline Urbain; Christine Gonzalez; Marine Le Gall-Ely
Management & Avenir | 2018
Christine Gonzalez; Michaël Korchia; Pauline De Pechpeyrou
33ème congrès de l'association française du Marketing | 2017
Leyla Jaoued Abassi; Christine Gonzalez
Post-Print | 2013
Karine Picot-Coupey; Guy Basset; Rozenn Perrigot; Christine Gonzalez; Gérard Cliquet
Archive | 2013
Gérard Cliquet; Christine Gonzalez; Elodie Huré; Karine Picot-Coupey
Archive | 2013
Christine Gonzalez; Elodie Huré; Karine Picot-Coupey
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