Christofer Laurell

ANALYSING UBER IN SOCIAL MEDIA — DISRUPTIVE TECHNOLOGY OR INSTITUTIONAL DISRUPTION?

Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this pape ...

DISRUPTION AND SOCIAL MEDIA — ENTRANT FIRMS AS INSTITUTIONAL ENTREPRENEURS

Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content, we argue that entrants have become dominant by transforming the profession of fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

Assessing value creation in digital innovation ecosystems: A Social Media Analytics approach

Abstract This paper explores the creation of value through the interactions of consumer and professional stakeholders in digital innovation ecosystems. We examine this by applying the methodological approach of Social Media Analytics (SMA) which is an interdisciplinary approach that seeks to combine, extend and adapt methods for analysing social media data. By utilising the SMA framework to track user-generated contents published on social media platforms, we assess how consumer and professional stakeholders associate value to Storytel, a new entrant in the Swedish publishing industry that is offering digital subscription service for streaming audiobooks. Drawing from a dataset of 2633 user-generated contents, our findings illustrate the value-creating practices in which stakeholders in Storytel’s ecosystems associate value to Storytel’s digital innovation. Our findings further highlight that the value-creating practices arising from the interactions of consumer and professional stakeholders in social media give rise to the hybridisation of value, where multiple values drawn from existing value categories become merged in the studied case. This study contributes to extant literature on management of innovation and information systems by (i) shedding light on how value is created by examining value-creating practices as a result of the interactions between stakeholders and (ii) examining the resulting merging of value categories within digital innovation ecosystems and thus exploring the hybridisation of value.

Tracing brand constellations in social media: the case of Fashion Week Stockholm

The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.,The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.,On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.,As this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.,The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.,Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.,This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.

Sports, storytelling and social media: a review and conceptualization

This paper aims to explain how storytelling in the sports sector becomes integrated in social media. Professional sports organizations have a long tradition of utilizing stories as part of their ma ...

Storytelling, electronic word of mouth and social media - On the changing communication landscape

This paper aims to explain how storytelling becomes interlinked with social media and the conceptual consequences this development implies. In recent years the interest in storytelling has increase ...