Christos Fotopoulos

Purchasing motives and profile of the Greek organic consumer: a countrywide survey

The present study attempts to offer more insights into the Greek organic market. It examines the organic products as “eco‐products”, suitable for “green” consumers, who are ecologically/environmentally ecology‐aware and who are concerned with health and quality‐of‐life issues. Analysing a countrywide sample, the survey concludes that three consumer types exist in terms of attitude towards, purchase intention and awareness of organic products: the “unaware”, the “aware non‐buyers”, and the “(aware) buyers” (or simply buyers) of organic food products. After developing a detailed profile of the first two, the “aware buyers” type is segmented in terms of five groups of personality and behavioural factors, defined in the international literature as the driving forces of organic purchasing.

Technical efficiency of alternative farming systems: the case of Greek organic and conventional olive-growing farms

Abstract Olive-growing is a major farming activity in Greek agriculture. This paper analyzes empirically the technical efficiency of organic and conventional olive-growing farms using a stochastic production frontier methodology and a translog functional specification. Findings indicate that the organic olive-growing farms examined exhibit a higher degree of technical efficiency (relative to their production frontier) than do conventional olive-growing farms. Reasons may include lower profit margins and restrictions on inputs permitted, thus forcing organic farmers to be more cautious with input use. However, both input- and output-oriented technical efficiency scores are still relatively low for both types of olive-farming. Thus there is considerable scope for cost reducing and farm income improvement in both farming modes. This could prove crucial for the long-run viability and the future course of the sector.

Organic product avoidance

The present study attempts to offer more insights into the Greek organic market. It examines the organic products as “eco‐products”, suitable for “green” consumers, conscious in matters of ecology‐environment, who follow a wider health and quality‐sensitive stance of life. Analyzing a countrywide sample, the survey concludes that three consumer types exist in terms of attitude towards, purchase intention and awareness of organic products: the “unaware”, the “aware non‐users”, and the “aware users” (or simply users) of organic food products. After developing a detailed profile of the other two, the “aware non‐users” type is segmented in terms of five groups of personality and behavioral factors defined in the international literature as the driving forces of organic purchase. Then, organic products’ rejection reasons and potential organic buyer segments are revealed and their profile is fully described.

Quality labels as a marketing advantage

The adoption of different quality assurance schemes, such as the Protected Denomination of Origin/Geographical Indication (PDO/PGI) by the European Union, has been a response to the growing demand for certified quality food products among consumers. Tries to offer some more insights into the effectiveness of the PDO scheme and its acceptance by the consumer. The use of conjoint analysis in exploring Greek consumers’ willingness to pay (WTP) for PDO apples from the area of Zagora, Central Greece, has been selected as one of the most appropriate approaches to that target. Opens with a brief theoretical background presentation on the concepts of food quality and labelling. Proceeds with a detailed description of the research methodology, focusing on the WTP measurement method through the use of conjoint analysis, the identification of segments based on the importance consumers attach to the PDO label and the development of their profiles. Finally, concludes with some thoughts regarding the managerial implications of the findings, the limitations of the survey and the suggested research extensions.

Food Choice Questionnaire (FCQ) revisited. Suggestions for the development of an enhanced general food motivation model.

Recognising the need for a more statistically robust instrument to investigate general food selection determinants, the research validates and confirms Food Choice Questionnaire (FCQs) factorial design, develops ad hoc a more robust FCQ version and tests its ability to discriminate between consumer segments in terms of the importance they assign to the FCQ motivational factors. The original FCQ appears to represent a comprehensive and reliable research instrument. However, the empirical data do not support the robustness of its 9-factorial design. On the other hand, segmentation results at the subpopulation level based on the enhanced FCQ version bring about an optimistic message for the FCQs ability to predict food selection behaviour. The paper concludes that some of the basic components of the original FCQ can be used as a basis for a new general food motivation typology. The development of such a new instrument, with fewer, of higher abstraction FCQ-based dimensions and fewer items per dimension, is a right step forward; yet such a step should be theory-driven, while a rigorous statistical testing across and within population would be necessary.

Critical factors for effective implementation of ISO 9001 in SME service companies

Purpose – The purpose of this study is to investigate the critical factors for the effective implementation of the ISO 9001 standard in small and medium enterprises (SMEs) operating in the services sector.Design/methodology/approach – An empirical study is conducted with a sample of 93 ISO 9001:2000‐certified Greek service companies. Data are obtained by a questionnaire survey of the managers responsible for quality in each of the sample firms. Individual critical factors for ISO 9001:2000 implementation are assessed for importance by simple descriptive statistics. Exploratory factor analysis is then applied to refine these individual critical factors into five latent constructs.Findings – All of the individual critical factors examined in the study are assessed as being of some importance with regard to their contribution to ISO 9001 effectiveness. The five latent constructs of the underlying structure of these critical factors are (in descending order of importance): “internal motivation of company”; “a...

Motives, difficulties and benefits in implementing the ISO 14001 Environmental Management System

Purpose – The purpose of this paper is to examine the motives for implementing the ISO 14001 standard, the difficulties in meeting the standards requirements and the benefits derived, and to determine the most significant latent constructs (unobserved variables) of these.Design/methodology/approach – A research project was carried out in 53 ISO 14001‐certified Greek companies. Exploratory Factor Analyses were applied in order to refine the latent constructs of the ISO 14001 motives, difficulties and benefits.Findings – Obtaining a competitive advantage, the social requirement and the environmentally‐friendly policy were the extracted latent constructs of the ISO 14001 motives. The decision of the companies to be ISO 14001‐certified was mostly influenced by internal motives. The ISO 14001 requirements and the determination of environmental performance issues were the extracted latent constructs of the difficulties faced during the implementation of the standard. However, according to the findings, the lev...

Core process management practices, quality tools and quality improvement in ISO 9001 certified manufacturing companies

Purpose – The purpose of this paper is to determine, first, the level to which ISO 9001 certified manufacturing companies adopt process management and improve quality, second, the latent factors of process management and quality improvement, and finally, the relationships between the latent factors extracted.Design/methodology/approach – A research project was carried out in 196 ISO 9001 certified manufacturing companies operating in Greece. A structured questionnaire was designed and pilot tested and then addressed to management representatives of the companies. Descriptive statistics were used in order to determine the level of process management adoption and the level of quality improvement. Exploratory and confirmatory factor analyses were also applied to extract the latent factors of process management and quality improvement and to assess their reliability and validity. The relationships between the latent factors were determined through structural equation modelling.Findings – Two latent factors we...

ISO 9001:2000 implementation in the Greek food sector

Purpose – The purpose of this paper is to examine perceptions of the implementation of the ISO 9001:2000 standard in the food sector in Greece.Design/methodology/approach – Research was conducted in 97 Greek food companies certified to ISO 9001:2000, using the questionnaire method and aimed at examining the reasons for certification, the difficulties in implementing the standard, the benefits of certification and their relationships. Exploratory Factor Analysis and Multiple Linear Regression Analysis was applied to define the main constructs of reasons‐benefits‐difficulties and to explore their relationships.Findings – Results showed that the major reasons for certification, unlike benefits, concern firstly the internal business environment and then the external one and no particular difficulties were observed during the standard implementation. Achieving internal (external) benefits is positively affected by the existence of internal (external) reasons and negatively affected by the difficulties to meet ...

A meta analysis of ISO 9001:2000 research – findings and future research proposals

Purpose – The purpose of this paper is to review and classify the main findings of the studies undertaken on ISO 9001:2000 certified companies and to present future research proposals.Design/methodology/approach – A comprehensive literature review is carried out focusing on research papers published in academic literature. Both, the most recently published papers as well as those concerned only with the 2000 version of the ISO 9001 standard are chosen. The findings from the research papers are classified according to the issues examined.Findings – The many studies undertaken regarding the ISO 9001:2000 implementation show that although there are signs that the initial results are not so positive, the general conclusion is that the standard has positive impact on the companys operational as well as business performance and on the companys effort to move towards total quality management. However, many research proposals have been expressed in order to fully determine the long‐term results as well as to sp...