Christos Koritos

Investigating the drivers of Internet banking adoption decision : a comparison of three alternative frameworks

Purpose – The paper seeks to compare, through empirical evidence, two widely adopted models (the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DoI) model) to an underutilized one (Perceived Characteristics of the Innovation) in order to examine which is better in predicting consumer adoption of internet banking (IB), while investigating innovation attributes vis‐a‐vis other important predictors of adoption of innovations, such as consumer personal characteristics.Design/methodology/approach – The data derive from both users and non‐users of IB through a web survey. The paper assesses the psychometric properties of the measures through confirmatory factor analysis and then employs logistic regression analysis in order to assess and compare the ability of the models to accurately predict consumer adoption of IB.Findings – The paper finds that PCI performed significantly better than TAM and DoI in predicting consumer adoption of IB, whereas the addition of consumer demographics and psyc...

Pilgrimages: the “promised land” for travel agents?

Purpose – The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims.Design/methodology/approach – In‐depth interviews were conducted with Greek Orthodox travellers who were about to leave for a pilgrimage to Jerusalem. Content analysis was used in order to analyse the transcribed interviews.Findings – Results show that regarding the product mix, hotel ratings and extra benefits are considered of minor importance by the interviewed travellers. However, the tour guide and the trips schedule and program are the most important factors that influence consumer decisions regarding the purchase of a specific tourism product. In addition, the travel agents reputation for organising religious trips plays a crucial role. Alternatively, price does not seem to influence travellers to sacred places.Practical implications – Travel agen...

Person place congruency in online shopping contexts

The present study examines whether consumer shopping orientation (utilitarian/ recreational) moderates the effects of online atmospheric qualities on consumer’s e-shopping behavior. Results, suggest that the interactions effects are more important in explaining in-store behavior than direct effects, and extents findings from offline shopping contexts to online ones. Implications for researchers and e-store developers are discussed.