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Dive into the research topics where Churchill L. Roberts is active.

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Featured researches published by Churchill L. Roberts.


Communication Education | 1972

The Effects of Self-Confrontation, Role Playing, and Response Feedback on the Level of Self-Esteem.

Churchill L. Roberts

The purpose of this study was to investigate some of the ways in which self‐esteen might be enhanced. Two videotape treatments (a playback and no playback condition), two role playing treatments (a high status and low status condition), and three reinforcement or feedback treatments (a positive reinforcement, and a no reinforcement condition), were employed. The results showed that self‐esteem varied positively as a function of the form (positive or negative) of response feedback.


Communication Quarterly | 1978

Communication skills as predictors of supervisor and student ratings of teachers

Churchill L. Roberts; Samuel L. Becker

An exploratory study of 123 vocational education teachers suggests the kinds of communication skills that are predictors of two teaching effectiveness criteria: supervisor and student ratings of teachers. The best predictors of supervisor evaluations were a teachers delivery skills and the amount of time he spent in direct contact with his students. The variables that best predicted student evaluations had to do with how dynamic the teacher was and how well he liked his students.


Journal of Broadcasting & Electronic Media | 1983

Attitudes and media use of the moral majority

Churchill L. Roberts

Members of a local Moral Majority chapter watched just as much sex and violence programming as a cross‐section of the community and held significantly more conservative views on a number of morality‐related issues.


American Educational Research Journal | 1976

Communication and Teaching Effectiveness in Industrial Education

Churchill L. Roberts; Samuel L. Becker

The purpose of this study was to gain a better understanding of how communication relates to teaching effectiveness in an Industrial Education setting. Teaching effectiveness was defined in terms of two criteria: supervisor evaluations of teachers and student evaluations of teachers. Results from the study underscored the importance of communication skills in the teaching/learning process. The most important measures were: teacher dynamism, teacher delivery, time spent with the students, positive reinforcement of the students, and positive attitude toward the students. These measures differentiated “good” from “poor” teaching.


Western Journal of Speech Communication | 1981

From primary to the presidency: A panel study of images and issues in the 1976 election

Churchill L. Roberts

A study of two groups of Florida voters, those who voted for Ford in the general election and those who voted for Carter, suggests that as early as February, a month before the Florida primary, the groups differed significantly in their perceptions of the two candidates—although at that time only nine percent of them mentioned Ford or Carter as their preferred candidate. The majority of the respondents in both groups thought of themselves as “Democrats,”; though the Ford group had fewer “Very Strong Democrats.”; The groups’ initial attitudes toward campaign issues that would likely discriminate Ford from Carter voters did not differ significantly.


Communication Monographs | 1973

Voting intentions and attitude change in a congressional election

Churchill L. Roberts

This study compared factors influencing voting behavior in a presidential election with similar factors in a congressional election. The panel technique was utilized to study such characteristics as indecision and vote crystallization upon image conceptualization. A stratified random sample of residents in Iowa City, Iowa served as respondents for each of three waves of interviews during the 1970 congressional campaign. The results indicated that while several generalizations about voting behavior in presidential elections did apply to the congressional race, some generalizations concerning the effects of early and late decision‐making and cross‐pressures could not be substantiated.


Journalism & Mass Communication Quarterly | 1975

The Presentation of Blacks in Television Network Newscasts.

Churchill L. Roberts


Archive | 1987

Discovering mass communication

Samuel L. Becker; Churchill L. Roberts


Journalism & Mass Communication Quarterly | 1981

Children's and Parents' Television Viewing and Perceptions of Violence:

Churchill L. Roberts


Journalism & Mass Communication Quarterly | 1984

Assessing Quality in Local TV News.

Churchill L. Roberts; Sandra H. Dickson

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Sandra H. Dickson

University of West Florida

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Stuart Towns

University of West Florida

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