Cindy H. Randall

Women in computing programs: does the incredible shrinking pipeline apply to all computing programs?

Despite the fact that demand for employees with skills in computing still exceeds supply, there has been a steady decline in the number of women entering and graduating from computer science programs. Many attempts have been made to remedy the situation. A recurrent theme for both engineering and computer science programs is that programs can be made more attractive to women if they place a greater emphasis on applications of the technology. To date, most of the research on the under-representation of women has been conducted on computer science programs, and ignores the fact that many students enter the IT workplace with degrees in Information Systems (IS) or Information Technology (IT). Moreover, programs in IS and IT place a greater emphasis on applications. Given the reported importance of applications for the recruitment and retention of women, one might expect to see a higher participation of women in these programs. Using data obtained from baccalaureate or above institutions within the University System of Georgia, this paper shows that this indeed seems to be the case.

Review of salesperson selection techniques and criteria: A managerial approach

Abstract Billions of Dollars, Lires, Yens, etc. have been spent worldwide in researching the selection process in an effort to find a solution to identifying successful sales people. Though the process has been refined and improved, selecting those who would be successful is one of the greatest costs and challenges to sales management today. This article presents a review of several methods currently being utilized.

Assessing Learning Outcomes in Quantitative Courses: Using Embedded Questions for Direct Assessment.

Researchers can evaluate learning by using direct and indirect assessment. Although there are various ways to apply these approaches, two common techniques are pretests and posttests (direct assessment), in which students demonstrate mastery of topics or skills, and the use of knowledge surveys (indirect assessment). The present authors used these two techniques to demonstrate that student knowledge of course material increased significantly during the semester. Furthermore, the authors demonstrated that the indirect knowledge survey of perceived knowledge did not correlate with actual knowledge.

The Inception and Growth of the Journal of Marketing Theory and Practice

“Research productivity is of great concern to academics and to their disciplines. Research productivity to a great extent defines the career path for the individual academician. For a discipline, research influences the development, direction, and creation of knowledge.” Powers, Swan, Bos, and Patton (1998, p. 75)The publication of this issue of the Journal of Marketing Theory and Practice is a milestone in the history of the Journal. It marks the formal end of the editorship of Jim Randall and Morgan Miles and the beginning of Tom Ingram and Ajay Menon’s three year term as editors. Mehta, Maniam, and Leipnik (1999 p. 89) note that “it is important for a journal, when it reaches a significant milestone, to look at where it has been, and where it is, and where it could be in the future.” This manuscript addresses two of these issues: (I) the history of the Journal of Marketing Theory and Practice; and (2) its current position among other academic journals. A subsequent paper by Tom Ingram and Ajay Menon wi...

A Current Review of Hiring Techniques for Sales Personnel: The First Step in the Sales Management Process

The most important decision facing sales managers is the selection of successful sales people. Though the process has been refined and improved, selecting those who will be successful is one of the greatest costs and challenges to Sales Management today. This article presents a review of several methods currently being utilized and insights to techniques that can be used.

Technology-based degrees: do faculty and students agree on necessary skills for success in these programs?

Students selecting information-based degree programs such as Information Systems (IS), Computer Science (CS), and Information Technology (IT) are entering into rigorous programs comprised of demanding classes. On the surface it would seem that these students would be aware of the skills and/or attributes needed for success in these difficult programs. It also seems that the skills and attributes these students feel will lead to academic success would not be at odds with those viewed as critical in the eyes of the faculty who teach in these programs. Students and faculty from three universities were surveyed and asked the importance of skills/attributes. Then a comparison of the responses of these two groups as well as student subgroups was completed.

An Attempt to Make Marketing Theory Useful: The Foundations of the Association of Marketing Theory and Practice and the Journal of Marketing Theory and Practice

This paper offers a unique retrospective on the development of the Journal of Marketing Theory and Practice. The journal is introduced and discussed, the articles published in JMTP from 1999 to 2004 are analyzed and discussed and the articles for this special issue are introduced.

Desirable attributes for computing graduates: is there agreement?

Students selecting information-based degree programs such as Information Systems (IS), Computer Science (CS), and Information Technology (IT) are entering into programs comprised of many analytical and technical classes. It would seem that if these programs are meeting their objectives, the skills and attributes these students believe lead to academic success would be viewed as critical by the faculty who teach in these programs or those approved by the Computing Accreditation Commission (CAC) of ABET, Inc. Students and faculty from three universities were surveyed on the importance of skills/attributes.