Clark F. Greer

Tablet computers and traditional television (TV) viewing Is the iPad replacing TV

Over the past 3 years, tablet computers have become increasingly popular devices. In particular, Apple’s iPad and its accompanying apps have taken the tablet market by storm. The technology enables users to accomplish a variety of tasks, including viewing television (TV) programs and other video sources on the device. Based on media uses and gratifications, an exploratory study examined whether the iPad was replacing traditional TV viewing. Results showed that, rather than displacing time with TV, the amount of TV viewing on an iPad was positively related to the amount of time watching traditional TV.

Factors Influencing the Adoption of HD Radio™ by Local Radio Station Managers

A sample of 114 radio stations measured attitudes toward the adoption of HD Radio™ and found that stations that have gone digital were motivated the most by 2 of 5 identified factors: image enhancement and programming considerations. The lesser factors were competition, revenue, and cost. The study also examined the relation between risk and survival. The data confirmed the importance of managerial attitudes toward disruptive technologies and their relation to image, programming, and competition.

Reaching a Moving Target: How Local TV Stations are Using Digital Tools to Connect With Generation C

ABSTRACT Local television in the United States is experiencing dramatic changes due to shifts in viewership and digital technologies. This study examined the extent to which a sample of local television stations in the United States are meeting the demands and needs of Generation C/Millennials through the use of social media, mobile technology, and other online communication tools. The major finding of this study was that television stations have a growing repertoire of social media and other connectivity tools with which to engage their viewers, but that stations in larger markets are making fuller use of interactive technologies.

Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.

Newsworthiness and Islam: An Analysis of Values in the Muslim Online Press

This study examined how the values of the Islamic faith may have an impact on news reporting in several Middle Eastern nations. An analysis of 1,773 stories from 10 online Middle Eastern newspapers indicated that Islam as a way of life has an effect on how domestic news was structured in the presentation of news topic, the actors in the news, the positive or negative orientation of the news, and the use of sources. Previous explanations of newsworthiness in Middle Eastern societies that do not consider the impact of Islamic values may be incomplete in their evaluation of the press.

Visualizing a Non-Visual Medium through Social Media: The Semiotics of Radio Station Posts on Instagram

For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.

Most local newspapers use Pinterest only for news

This study examines how local newspapers across the USA use the social network Pinterest. News is the predominant theme in the 1,123 pin boards analyzed. Also, the number of pin boards is related to the newspapers’ circulation size. Few use Pinterest to promote the newspaper.

Mobilizing Political Information on the Websites of U.S. Labor Organizations During the 2012 Presidential Campaign

This study examined the extent to which mobilizing information (MI) was present on the websites of the largest, national U.S. labor unions during the 2012 presidential campaign. Using a content analysis, results showed that information and features associated with the election were scarce on the sites. The websites exhibited modest amounts of tactical MI associated with the presidential election. Locational and identificational MI were almost nonexistent on the sites. In addition, analyses showed that size of union was related to the number of features on the sites.

Predicting the Adoption of Mobile DTV by Local Television Stations in the United States

Just a few years after local TV stations transitioned from analog to digital transmissions, dozens of stations across the United States have begun to provide live programming via mobile digital television (DTV). An exploratory study of television station managers (adopters and non-adopters of mobile DTV) focused on various perspectives of the technology, adoption motivations, and audience factors. Findings revealed that station owners and management were the ones who primarily determined whether to adopt mobile DTV. In addition, stations that had adopted the technology were more likely than non-adopters to be motivated by a desire to be the first to use mobile DTV.

The local TV station as an organizational self: Promoting corporate image via Instagram

ABSTRACT Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals coded as frontstage received more likes and comments than backstage visuals. Small market stations featured more promotion visuals than large and medium markets. Large market stations featured more lifestyle, community, and news posts than the other market sizes.