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Featured researches published by Conway T. Rucks.


European Journal of Operational Research | 1998

A hybrid intelligent system for predicting bank holding structures

Ray R. Hashemi; Louis A. Le Blanc; Conway T. Rucks; A. Rajaratnam

A composite model of neural network and rough sets components was constructed to predict a sample of bank holding patterns. The final model was able to correctly classify 96% of a testing set of four types of bank holding structures. Holding structure is defined as the number of banks under common ownership. For this study, forms of bank holding structure include: banks that are not owned by another company, single banks that are held by another firm, pairs of banks that are held by another enterprise, and three or more banks that are held by another company. Initially, input to the neural network model was 28 financial ratios for more than 200 banks in Arkansas for 1992. The 28 ratios are organized by categories such as liquidity, credit risk, leverage, efficiency, and profitability. The ratios were constructed with 70 bank variables such as net worth, deposits, total assets, net loans, total operating income, etc. The first neural network model correctly classified 84% of the testing set at a tolerance level of 0.20. Another artificial intelligence (AI) procedure known as two-dimensional rough sets was then applied to the dataset. Rough sets reduced the number of input variables from 28 to 18, a drop of 36% in the number of input variables. This version of rough sets also eliminated a number of records, thereby reducing the information system (i.e., matrix) on both vertical and horizontal dimensions. A second neural network was trained with the reduced number of input variables and records. This network correctly classified 96% of the testing set at a tolerance level of 0.20, an increase of 11% in the accuracy of the prediction. By applying two-dimensional reducts to the dataset of financial ratios, the predictive accuracy of the neural network model was improved substantially. Banking institutions that are prime candidates for mergers or acquisitions can then be more accurately identified through the use of this hybrid decision support system (DSS) which combines different types of AI techniques for the purposes of data management and modeling.


Expert Systems With Applications | 1995

A neural network for transportation safety modeling

Ray R. Hashemi; Louis A. Le Blanc; Conway T. Rucks; Angela Shearry

Abstract Accidents serve as an operational measure of marine safety, and specifically the safety of vessels, crews, and cargoes. The ability to accurately predict the type of vessel accident with such input variables as time, location, weather, river stage, and traffic could significantly reduce marine casualties by alerting port authorities and navigation groups as to the likelihood of a specific kind of casualty. In this paper, three models were developed to predict vessel accidents on the lower Mississippi River. These models are a neural network, multiple discriminant analysis and logistic regression. The predictive capability for vessel accidents of a neural network is compared with multiple discriminant analysis and logistic regression. The percent of “grouped” cases correctly classified is 80% (36 of the 45 cases in the testing set) for the neural network, if nonclassified cases are treated as incorrectly classified by neural network. The percent of “grouped” cases correctly classified by this network is 90% (36 of 40 cases) if nonclassified cases are excluded from the calculation. Discriminant analysis and logistic regression were able to correctly classify only 53% and 56% respectively, of accident cases into three casualty groups: collisions, rammings, or groundings.


Journal of Vacation Marketing | 2011

The overall theme park experience: A visitor satisfaction tracking study:

Gary L. Geissler; Conway T. Rucks

The theme park industry has experienced steady growth for many years, and it has developed into a global phenomenon. Monitoring visitor satisfaction is critical to help ensure a satisfying overall experience, customer value, and repeat visits. Here, we examine ten years of customer satisfaction tracking data collected at a major US theme park. The study focuses on identifying significant factors influencing customer evaluation of and satisfaction with the overall theme park experience. The key findings reveal that visitors evaluate the theme park primarily on overall park experience and value, park food quality, value, and variety, and park cleanliness and atmosphere. Satisfaction with the total cost of the park visit is primarily predicted by perceptions of the admission price/value, general enjoyment, and customer expectations of the experience. Additional findings concerning the important role of expectations and prior park experiences in visitor satisfaction are detailed.


Accident Analysis & Prevention | 1996

A multiple discriminant analysis of vessel accidents.

Louis A. Le Blanc; Conway T. Rucks

A large sample of 936 vessel accident cases occurring between 1979 and 1987 on the lower Mississippi River were cluster analyzed to generate four groups relatively unique in their respective attribute values. The attributes used to cluster the accidents included participation in the U.S. Coast Guards New Orleans Vessel Traffic Service (NOLA-VTS), type of accident, river stage traffic level, system utilization, accident location, weather conditions, and time of accident. The four-group cluster solution resulted in logical groupings, given the realities of navigating the lower Mississippi River. The four groups resulting from the cluster analysis were characterized as Group 1: Danger Zone (224 cases), 100% NOLA-VTS participants whose accidents occurred primarily on the most dangerous part of the river; Group 2: Bad Conditions for Good Navigators (230 cases), characterized by a high rate of participation and unserious accidents occurring in treacherous navigating conditions; Group 3: Probably Preventable (134 cases), characterized by a low participation rates and serious accidents occurring in not the worst navigating conditions; and Group 4: Accidents That Should Not Have Happened (345 cases), characterized by zero participation and serious accidents occurring in reasonable navigating conditions. Significant marginal participation rates for the marine tracking technology across the four accident clusters (100% for Group 1, 67% for Group 2, 37% for Group 3, and 0% for Group 4) effectively distinguishes between casualty groups. In the subsequent discriminant analysis, three discriminant functions correctly classified 96% of the total accidents, including 100% of Group 1 and Group 4, 90% of Group 2, and 88% of Group 3. The variables contributing most to overall group differentiation were participation in the system, overall system utilization, river stage, traffic level, time and location of accidents. The three discriminant functions were statistically significant, with each individual function accounting for a large relative percentage of the variance between the groups. In order of decreasing discriminating power, the functions could be characterized as (1) System Participation and Utilization, (2) Navigating Conditions, and (3) Time and Place.


Expert Systems With Applications | 2001

Pattern development for vessel accidents: a comparison of statistical and neural computing techniques

Louis A. Le Blanc; Ray R. Hashemi; Conway T. Rucks

Abstract This paper describes a sample of over 900 vessel accidents that occurred on the lower Mississippi River. Two different techniques, one statistical and the other based on a neural network model, were used to build logical groups of accidents. The objective in building the groups was to maximize between-group variation and minimize within-group variation. The result was groups whose records were as homogenous as possible. A clustering algorithm (i.e., a non-inferential statistical technique) generated sets of three, four and five groups. A Kohenen neural network model (i.e., a self-organizing map) also generated sets of three, four and five groups. The two sets of parallel groups were radically different as to the relative number of records in each group. In other words, when the two sets of groups were constructed by the respective techniques, the membership of each comparable group within the two different sets was substantially different. Not only was the respective record count in each group substantially different, so were the descriptive statistics describing each comparable set of groups. These results have significant implications for marine policy makers. Important policy variables include safety factors such as weather, speed of current, time of operation, and location of accidents, but mandatory utilization of a voluntary vessel tracking service may be subject to debate.


Archive | 2015

A Credit Scoring Model to Evaluate the Credit Worthiness of Credit Card Applicants

John C. Rogers; Conway T. Rucks; Shawne Swindler

This research develops a discriminant model which identifies good and bad bank credit card risks.


Journal of Hospitality & Leisure Marketing | 2006

Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study

Gary L. Geissler; Conway T. Rucks; Steve W. Edison


Journal of End User Computing archive | 2000

A decision support system for academic advising

W. Scott Murray; Louis A. LeBlanc; Conway T. Rucks


International Journal of Educational Advancement | 2009

Data mining of university philanthropic giving: Cluster-discriminant analysis and Pareto effects

Louis A. Le Blanc; Conway T. Rucks


Advanced topics in end user computing | 2002

A decision support system for prescriptive academic advising

Louis A. Le Blanc; Conway T. Rucks; W. Scott Murray

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Louis A. Le Blanc

University of Arkansas at Little Rock

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Ray R. Hashemi

Armstrong State University

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Gary L. Geissler

University of Arkansas at Little Rock

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W. Scott Murray

University of Arkansas at Little Rock

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A. Rajaratnam

University of Arkansas at Little Rock

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Angela Shearry

University of Arkansas at Little Rock

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Steve W. Edison

University of Arkansas at Little Rock

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