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Cornelius Hendrik Van Heerden

University of Pretoria

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Publication

Featured researches published by Cornelius Hendrik Van Heerden.

Archive | 2007

Book Review (Corporate Rivalry and Market Power)

Neels Van Heerden; Cornelius Hendrik Van Heerden

Taylor and Francis Ltd RLST129344.sgm 10.1080/02614360500293610 Leisure Studie 0261-4367 (pri t)/1466-4496 (online) Book Review 2 06 & Francis Ltd 5 000 05 ProfessorRichard Holt International Centre for Sports History and CultureDeMontfort [email protected] Sport and the Irish: Histories, Identities, Issues Alain Bairner (Ed.) Dublin, University College Dublin Press, 2005, 288 pp., ISBN 1-904558-33-X (paperback), £20.95

South African Journal of Business Management | 2008

The role of culture in the determination of a standardized or localized marketing strategy

Cornelius Hendrik Van Heerden; Neels Van Heerden; C. Barter

Communicare; Journal for Communication Sciences in Southern Africa | 2004

Revisiting the corporate image of South African banking institutions

Neels Van Heerden; Cornelius Hendrik Van Heerden; J. Badenhorst

Archive | 2000

Factors that determine the corporate image of South African fast food restaurants

Neels Van Heerden; Cornelius Hendrik Van Heerden; A.N. Schreuder; M. Gouverneur

Archive | 2003

An exploratory analysis of the corporate identity of selected national government departments in South Africa

Louise Bezuidenhout; Cornelius Hendrik Van Heerden; Neels Van Heerden

Archive | 2010

Ethnic group differences regarding choice factor importance in public higher education institution selection

Cornelius Hendrik Van Heerden; Neels Van Heerden; Melanie Wiese; Yolanda Jordaan

Archive | 2007

The relationship between selected marketing mix elements and overall customer satisfaction in South African banks

C. Van Jaarsveld; Neels Van Heerden; Cornelius Hendrik Van Heerden

Archive | 2005

Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness

Cornelius Hendrik Van Heerden; Neels Van Heerden

Archive | 2003

Developing a body of knowledge for sport marketing in Africa

Cornelius Hendrik Van Heerden; Neels Van Heerden

Archive | 1999

Developing a corporate image model

Cornelius Hendrik Van Heerden; Neels Van Heerden

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Collaboration

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Neels Van Heerden

University of Pretoria

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A.N. Schreuder

University of Pretoria

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C. Barter

University of Pretoria

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M. Gouverneur

University of Pretoria

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Melanie Wiese

University of Pretoria

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Yolanda Jordaan

University of Pretoria

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