Cristina Feniser

Some Aspects about Innovation Strategy of Firms in the Industry

The innovation process is a sequence of activities that carry out a companys management to produce new products and services for sale. At the same time, the category of innovation processes includes, market expansion activities, and improvement of: supply functionality, production processes, equipment maintenance, distribution channels, service and, last but not least, the perfectioning of the companys administrative and management activities. In this study we aimed to analyze the innovation strategy of firms in the industry in the county of Alba. As a research method we used a questionnaire-based survey. The data collected were subjected to a quantitative analysis. In specialized literature four types of innovation are conventionally defined : product innovation, process innovation, marketing innovation and organizational innovation. Product and process innovation are closely related to the concept of technological innovation and are the categories covered in this step. From the studys result we can see that innovation is a strategic priority for managers of industry in Alba County. They believe that the most important skills for innovation is the ability to anticipate the markets development, to attact innovative people and to develope new innovative technologies.