Curt J. Dommeyer

Gathering Faculty Teaching Evaluations by In-Class and Online Surveys: Their Effects on Response Rates and Evaluations

This study compares student evaluations of faculty teaching that were completed in‐class with those collected online. The two methods of evaluation were compared on response rates and on evaluation scores. In addition, this study investigates whether treatments or incentives can affect the response to online evaluations. It was found that the response rate to the online survey was generally lower than that to the in‐class survey. When a grade incentive was used to encourage response to the online survey, a response rate was achieved that was comparable with that to the in‐class survey. Additionally, the study found that online evaluations do not produce significantly different mean evaluation scores than traditional in‐class evaluations, even when different incentives are offered to students who are asked to complete online evaluations.

Comparing two forms of an e-mail survey: embedded vs attached

After this paper reviews the literature on online surveys, it describes an experiment that compares an embedded e-mail survey with an attached e-mail survey. The embedded survey yielded a significantly higher response rate than the attached survey, but there were no differences between the two methods on response speed, number of item omissions, or response bias. Suggestions are offered to future researchers of online surveys.

A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course

This article presents the results of an investigation of two forms of the live case: the individual proposal and the team project. One group of students was exposed to the individual proposal format while another group of students was exposed to the team project format. Comparisons of the evaluations from both groups of students revealed that the team project format is preferable.

Increasing response to industrial mail surveys

Abstract This paper reports the results of two mail survey experiments that were conducted with design engineers. In the first study, engineers were randomly assigned to receive either a standard appeal, a sweepstakes appeal, or a sweepstakes and gift appeal. The second study revealed that including a dollar in the cover letter can vastly increase the response rate to an industrial survey. Suggestions for future researchers are offered.

The Effectiveness of an AIDS Education Campaign on a College Campus

This paper reports on an AIDS education campaign at a California college campus. A pretest-posttest design was used to determine whether the AIDS-related attitudes of students, faculty, and staff were affected by an AIDS Awareness Week. The results showed that the awareness week was successful in exposing the campus community to AIDS information. It was only marginally effective in changing AIDS-related attitudes because pretest attitudes were already at desirable levels, only a fraction of the campus community attended the highly motivating events of the campaign, and faculty did not actively support the goals of the campaign.

A New Strategy for Dealing With Social Loafers on the Group Project: The Segment Manager Method

Professors often give members of a group project the same grade or they use peer evaluations to provide individualized grades. Unfortunately, both these methods have shortcomings. This article describes the segment manager method (SMM), a method for assigning individualized grades on the group project that does not rely on peer evaluations. A quasi-experiment is described where marketing research students are graded in groups either with peer evaluations (the control group) or with the SMM (the treatment group). Students participating in the quasi-experiment were more likely to prefer the SMM over the approach that uses peer evaluations. Moreover, when the SMM is compared with the peer evaluations approach, the SMM appears to be more likely to generate individualized grades on the group project that reflect each student’s academic ability, to deter social loafing, to increase scores on the group project, and to increase scores on an exam that is heavily loaded with project material. Recommendations for future users of the SMM are offered.

Class Size in an Introductory Marketing Course: Student Attitudes, Evaluations, and Performance

Students from small classes (30 to 40 students) and large classes (93 to 142 students) of introductory marketing were compared on their attitudes and performance. Students from the large classes were more likely to have a negative attitude towards the size of their class, but their evaluations of the course and instructor were similar to those of students from the small classes. With minor exceptions, students from the large classes performed just as well as students from the small classes on the graded components of the course. The results of this study, for the most part, support the use of large classrooms for teaching introductory marketing. The author concludes by offering recommendations to instructors of large classes.

The Effect of Evaluation Location on Peer Evaluations

A comparison of peer evaluations conducted outside the classroom to those conducted inside revealed that the ones conducted outside were more critical and less supportive of the students being rated. Moreover, the evaluations conducted outside the classroom provided more copious and critical answers to an open-ended question. It is suspected that these results were due to the greater privacy and time allotted to the evaluators outside the classroom.

An exploratory investigation of college students' views of marketing internships

ABSTRACT The authors explore college students’ views of marketing internships. Students who completed a marketing internship (n = 279) were surveyed with a comprehensive questionnaire about their internship experiences, including what they liked and disliked, surprises, problems, and suggestions. Students also responded to 50 belief statements concerning their experiences during the internship, and attitude scales were developed. Although some of the internship literature indicates that employers may take advantage of students for free labor, our results showed that most students found the internship to be a rewarding and educational experience. Suggestions are offered on how business schools can improve the internship experience of business students

Lecture Capturing: Its Effects on Students' Absenteeism, Performance, and Impressions in a Traditional Marketing Research Course.

ABSTRACT A quasiexperiment was conducted among marketing research students to determine the effects of lecture capturing (LC). One group of students (the LC group) was allowed access to video recordings of the class lectures whereas another group of students in a parallel class (the control group) was not given access to the recordings. When both groups were compared on their absentee rate and performance variables, the LC group had a lower absentee rate and higher scores on all of the performance variables. Moreover, survey data revealed that the LC group made fewer visits to the instructor than the control group did.