D. Spencer

Replicant urbanism: the architecture of Hadid's Central Building at BMW, Leipzig

‘With Blade Runners replicants, circulating capital achieves its highest form and real subsumption attains its ultimate stage of development: the replicants become the privileged objects of societys intelligence.’1 The term ‘replicant’, drawn from the 1982 film Blade Runner directed by Ridley Scott, is used here to conceptualise the ‘urbanism’ produced within the Central Building designed by Zaha Hadid Architects for BMWs plant at Leipzig in 2005. It is used not so as to critique the projects urban dimension as fake, but to propose that it is, like the humanoid replicants of the film, a new reality produced by corporate capital designed to function in its service as an improved version of the original from which it is derived.2 This proposition is developed through an analysis of the models of labour organisation currently utilised within managerial practice, and the confluence of its concerns with those of certain currents in contemporary architecture. The BMW Central Building is also analysed in the economic and political contexts of the plants specific location, and with reference to the architectural means through which it has been designed to replicate and instrumentalise urban organisational patterns for the corporation.