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Dive into the research topics where Dan Shaver is active.

Publication


Featured researches published by Dan Shaver.


Journal of Media Economics | 2003

Books and Digital Technology: A New Industry Model

Dan Shaver; Mary Alice Shaver

Adoption theory analysis of the e-publishing industry indicates that consumer acceptance of current technology is the greatest barrier to attaining a critical consumer mass. New electronic paper technologies will soon offer a superior consumer alternative. Publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging of new revenue sources-particularly advertising.


Archive | 2003

The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost

Dan Shaver; Mary Alice Shaver


Archive | 2008

Generating audience loyalty to Internet news providers through branding

Dan Shaver; Mary Alice Shaver


Archive | 2005

Directions for Media Management Research in the 21st Century

Dan Shaver; Mary Alice Shaver


Archive | 2005

Changes in the Levels of Advertising Expenditures During Recessionary Periods : A Study of Advertising Performance in Eight Countries

Dan Shaver; Mary Alice Shaver; Adam Eisenberg


European Media Management Education Association | 2009

Digital Technologies and Traditional Media: It's a New Playing Field

Mary Alice Shaver; Dan Shaver


Archive | 2006

Credentials, Strategy and Style : The Relationship between Leadership Characteristics and Strategic Direction in Media Companies

Dan Shaver; Mary Alice Shaver


Archive | 2003

A Structural Comparative Analysis of the Top Global Advertising Agencies

Dan Shaver; Mary Alice Shaver


Archive | 2011

The Impact of Online Advertising on European Inter-Media Competition

Dan Shaver; Mary Alice Shaver


Archive | 2010

Online versus Traditional Media Advertising : An Analysis of Competitive Markets and Trends

Dan Shaver; Mary Alice Shaver

Collaboration


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