Daniel Felix

Feature-Oriented vs. Needs-Oriented Product Access for Non-Expert-Online Shoppers

Most online shops today organise their product catalogue in a feature-oriented way. This can cause problems for shoppers who have only limited knowledge of product features. An alternative is to organizing product information in a needs-oriented way. Here possible ways of using the product build the focus of attention. In this study we compared reported preference of catalogue access of non-expert shoppers when confronted with either feature-oriented or needs-oriented access to a catalogue of digital cameras.

Comparison of the Emotional Response between Real World Environment and Simulation

This experiments aim is to determine whether trainees differ in their emotional response to two different training environments. The two training environments were the real system (i.e. a truck with an attached trailer) and an advanced truck driving simulator. 52 experienced truck drivers were investigated with a standardized questionnaire. The task to be learned was a driving manoeuvre: reverse park a truck from one side of the street to the other. The questionnaire was filled out by the participants twice: at the beginning and at the end of the experiment. The results show similar responses for the two training environments except for the factor “pleasure”: there was an increase for the participants which trained in the simulator. The results of this experiment show that the emotional responses between participants which trained in a driving simulator are comparable to their counterparts trained in the real system.

Experiences with Multimedia Teleshopping Applications over a Broadband Network - The Project ESSAI

In the framework of the RACE Programme of the European Union on advanced communications, the project ESSAI — Experimental Service Sale Automation on an IBC Network, has investigated the issues related to the provision of Teleshopping Services for services and goods based on a broadband communication infrastructure.